John Battelle, founder and CEO of Federated Media, says that his company has evolved from being a media buying firm for blogs to a "media company" which creates innovative media solutions for clients.

John is in New York today for his company's high-level marketing conference, the CM Summit

I caught up with him at the Wall Street Journal's All Things Digital conference last week for an update on Federated and overview on the conference which gets underway this morning.

This is the second of two interviews we did at "D".

Andy Plesser, Managing Editor