Firefly places a video player as a display ad on publisher pages. Users who click on it launch a full, interactive takeover, a custom video destination site.
Today, the company announced that its program for Hyundai has generated 150,000 active engagements.
The company charges markets on a cost per engagement basis. Firefly says it has global audience of 220 million.
Recently, we spoke with Firefly Video president Donnovan Andrews about Firefly, which launched last month. Andrews provides a demo of the new ad unit.
Firefly Video and Tribal Fusion are units of Exponential.
Andy Plesser, Managing Editor