Firefly Video, a sister company of Tribal Fusion, has been getting traction with an interactive video takeover product for marketers, including Hyundai.  

Firefly places a video player as a display ad on publisher pages.  Users who click on it launch a full, interactive takeover, a custom video destination site. 

Today, the company announced that its program for Hyundai has generated 150,000 active engagements.

The company charges markets on a cost per engagement basis. Firefly says it has global audience of 220 million.

Recently, we spoke with Firefly Video president Donnovan Andrews about Firefly, which launched last month.  Andrews provides a demo of the new ad unit.

Firefly Video and Tribal Fusion are units of Exponential.

Andy Plesser, Managing Editor