Hulu, the entertainment portal which is also the biggest online video advertising platform, having served nearly one billion ads last month, provides double the return to advertisers, compared to television, says Kevin McGurn, VP of Sales for Hulu. In this interview with Beet.TV, he says that the ad load, meaning the advertising minutes within a long form television show, is half [...]

Brightcove, the big Boston-based provider of online video services, has filed for an initial public offering, the company announced today. Recently, the company expanded its business offering to include a full service support for the creating and management of Apps for a range of devices.  The company seeks to raise $50 million in the IPO. We spoke with Brightcove co-founder and CEO Jeremy [...]

The recent TV upfront helped to prove that both social and online video can drive audience and build fan bases for TV shows, said Amanda Richman, MediaVest’s digital chief in an exclusive interview with Beet.TV. Advertisers are viewing social opportunities as less of a threat and more of a means to complement and drive both a TV and an online video [...]

Watch live streaming video from beet_tv at livestream.com 5:33: Andy thanks panelists for their contributions! Thanks Horizon for hosting Beet and Adap.tv for partnering with us. 5:27: Multichannel services providers, like programmers, also need to be everywhere and be present on the best available screens, AT&T says 5:22: AT&T looking to aggregate set-top box data as a tool for brands and advertisers. 5:18: At&T [...]

comsScore has just published its video traffic rankings for July and Adap.tv registers as the largest online video ad properties site, behind Hulu and ahead of Tremor Video. The category combines several kinds of companies, so comparisons may not be accurate but they indicate robust growth for the industry.  Hulu is an entertainment site, Tremor Video is a video ad network [...]

Brands that lean on customers to produce Web video testimonials are finding that a 15- to 20-second video hits the sweet spot. That’s what Justin Nassiri, CEO of the user-generated-content platform provider VideoGenie, told Beet.TV in an interview. “The average consumer is bombarded with over 3000 marketing messages a day and marketers are finding they need to adapt or become irrelevant," [...]

Metrics are starting to improve in the online video advertising business and that’s important given the increasing role branded entertainment is playing for video sites, said Matthew Corbin, Chief Product Officer at DBG, in an interview with Beet.TV Earlier this month, DBG expanded its business as a video network that produces branded content to now also distribute and monetize video for [...]

REDWOOD City, Calif -- As mobile video consumption continues to skyrocket, video ad technology YuMe is making strides to capture ad dollars across platforms, from online to connected TVs to mobile phones. In one of his first interviews since taking the reins as CEO for a second stint earlier this month, Yume's Jayant Kadambi emphasized the capabilities of the YuMe network [...]

Consumers are willing to accept a number of advertising spots inside of longform content, much as they accept ad in television programming, according to a study by FreeWheel, the video advertising management software company. More on the report up on Adweek. This spring we interviewed FreeWheel CEO Doug Knopper about the company's business model and growth.  We have republished the interview today. Andy [...]

Ooyala, the fast-growing online video platform company has a giant customer win in ESPN, according to a  report published in TechCrunch. Ooyala has been focused in recent month in managing live streaming, notably for Bloomberg.  We assume that the ESPN engagement will involve live implementations. In March, we spoke with co-founder Bismarck Lepe about the progress Mountain View-based company.  We have republished [...]

Online video advertising is on track to become one-third of all online display advertising by 2014, and as it grows advertisers will increasingly look to quantify consumer engagement with those ads. Engagement can run the gamut from time spent viewing an ad, to interaction with the ad, to purchase intent, said eMarketer. For more details on how to measure engagement, check [...]

In its annual ranking of the 50 best Websites, our friends and neighbors over Big Think have placed first in the news and information category, and number 16 in the overall ranking. The Time list is a mix of start-ups and more established sites, what the editors called "scrappy newcomers and established players." Also great to see Techmeme register as number 20 [...]

Though Equity, the big online syndicator of premium video content, has raised $25 million in new funding, the company has announced. Earlier this year, we sat down with CEO Kevin Schaff about the company and the scope of its distribution deals with some 400 media companies. We have republished the interview today. Andy  

Vimeo, the big video sharing site, known widely for its popularity among the creative community of videographers and filmmakers, has introduced a new functionality to its "couch mode." In this video, Ryan Hefner explains the new functionality which allows full screen experience on connected TV's and tablets including the iPad and Android devices. Andy Plesser Disclaimer:  This video was produced for Beet.TV by [...]

Buddy Media, the New York-based company that enables brands to publish effectively on Facebook, has raised $54 million in new funding.  According to Peter Kafka of All Things Digital, the investment puts the new valuation at over $500 million. In November, Beet.TV spoke with CEO Mike Lazerow at the Monaco Media Forum.  He provides an overview on the company and its potential [...]

SAN MATEO, Calif -- For advertisers and publishers seeking efficiency and brand safety with online video, "control" over content, page placement, ad unit and user experience are essential, says Vijay Rao, Senior Director, Strategic Planning at Adap.tv. Beet.TV visited Adap.tv's Bay Area headquarters earlier this week for a chat about the challenges facing the emerging medium and how Adapt.tv is solving [...]

Roku, the Saratoga, California-based manufacturer of the popular Roku box which enables consumers to connect televisions to the Internet, has raised $8 million in funding, according a financial filing reported by Venture Beat. Earlier this year we spoke with Jim Funk, VP for Business Development at Roku about the company's growth. We have republished the video tonight. Andy Plesser  

Earlier this month, the Digital Broadcasting Group (DBG) announced that it has introduced a syndication platform for small and large publishers to monetize their videos across multiple, related sites. This is an extension of DBG's current , broad-reaching syndication platform for its own stable of branded content.  With the new offering, small and large publishers will be able to syndicate via DBG [...]

As online video advertising rockets to nearly $2 billion this year, the industry will collectively need to take a number of steps to ensure the money is well spent. That was the conclusion of the Beet.TV Leadership Webcast which originated in the AOL Studios in New York last month. Those steps include proof for marketers that online video buys work for publishers, [...]

Views of videos on Bloomberg.com doubled on Monday (8.8) as turmoil roiled the global markets, a spokesperson has told Beet.TV via email.  Overall traffic to the site on that day was up 62 percent over the average. The number of unique video viewers who watched video on the site was up 3X.  Earlier this year, we spoke with Kevin Krim, Bloomberg's global [...]