CHICAGO - In one its first implementation with a major publisher, Google Stack has been intergrated into the Weather Channel's digital operations says Curt Hecht, Chief Revenue Officer, in this interview with Beet.TV In this interveiw, he explains how programmatic selling of video and display assets are now being powered by Google.  Google Stack became implemented on the giant site on [...]

AMSTERDAM – Microsoft sees the new video streaming standard MPEG-Dash, and the standardization of web video as a whole, as a stepping-stone into the next era of commercial web video discovery. At the IBC show, Media Platform Architect John Simmons told us that he believes "that by creating a standard for commercial web video receivers, we’ll go from the walled garden era” of online video “to a [...]

COLOGNE -- European mobile advertising technology company StrikeAd recently opened its first office in the United States as the company aims to grow in the mobile market, says Alex Rahaman, CEO of StrikeAd. Beet.TV's correspondent Ashley Swartz caught up with Rahaman in this video interview taped at the DMEXCO conference for a discussion on the mobile advertising ecosystem, from mobile ad networks to exchanges as well as [...]

COLOGNE -- Digital entertainment technology company Rovi has rolled out connected TV ad units in Germany on TVs from Samsung, Panasonic and Toshiba, says Jeff Siegel, Senior VP Worldwide Advertising at Rovi. Beet.TV's correspondent Ashley Swartz caught up with Siegel in this video interview taped at the DMEXCO conference for a discussion on connected TV advertising in Europe. Rovi powers about 23 different ad units for connected [...]

HUGE week for Beet.TV as we roll into the world's biggest media agencies with a leadership summit about video advertising on Tuesday in Chicago at Starcom MediaVest in a program presented by Adobe Video Advertising.  And on Thursday, we're at the U.S. headquarters of GroupM in New York for our leadership summit on online video advertising and real-time buying, presented by [...]

The online video business is one to two years away from the type of meaningful metrics that big brands want, says Mike Racic, Executive VP and Managing Partner for US Portfolio Management at Universal McCann at the Adap.TV conference in New York. Beet.TV caught up with Racic to discuss metrics in online video as well as portfolio management at media agencies. Big brands still [...]

AMSTERDAM - MPEG Dash, the newly standardized format for streaming digital video, will help broadcasters seamlessly move content to digital devices, will be part of the Adobe ecosystem from its player to its servers, says Arjun Saksena, Senior Project Manager in this interview with Beet.TV He did not provide a timeline for the integration. We interviewed him earlier this month at the [...]

Media agency Horizon is leaning on digital video and the metrics the medium offers to better connect online and offline advertising, especially for entertainment clients. Beet.TV talked to Donald Williams, Chief Digital Officer at Horizon, at the Adap.TV conference in New York for a deeper discussion on how online video has evolved over the last few years and how marketers are using [...]

Online video technology company Adap.TV has begun testing a media planning tool that lets marketers and agencies create digital video plans against a specific set of targets and goals. Beet.TV caught up with Amir Ashkenazi, CEO of Adap.TV, at the Adap.TV conference in New York for details on the so-called Unified Planner as well as the key issues facing marketers and vendors in digital video. Fragmentation [...]

COLOGNE -- Multiscren video advertising platform smartclip has sold out inventory in a number of European markets on smart TVs through the end of the year, says Shirlene Chandrapal, VP of Connected TV at smartclip. Beet.TV's correspondent Ashley Swartz caught up with Chandrapal in this video interview taped at the DMEXCO conference for a discussion on connected TV advertising in Europe. "Last year we were evangelizing [...]

COLOGNE -- European publishers and sites are often highly focused on the brand control and safety features when inking online video deals, said Kirk McDonald, President of PubMatic, a sell-side platform. Beet.TV's correspondent Ashley Swartz caught up with McDonald  in this video interview taped at the DMEXCO conference for a deep dive into premium, remnant and other types of inventory as well as on the rise in [...]

COLOGNE -- Social video technology platform Unruly Media has introduced a new tool for brands that can automatically deliver the most popular piece of social video creative in a campaign based on viewer responsiveness. Beet.TV's correspondent Ashley Swartz caught up with Unruly's Chief Operating Officer and Founder Sarah Wood in this video interview taped at the DMEXCO conference. The Dynamic Creative Optimization tool lets [...]

AMSTERDAM - Launched in the U.K. earlier this summer by a consortium of that country's leading broadcasters and ISP's, YouView provides nearly 100 digital video channels via an Internet-connected box to the TV. Scottish Television (STV) is a content partner with YouView and is expecting to expand its digital footprint in Scotland with the new platform, says Alistair Brown, CTO, in [...]

AMSTERDAM – Earlier this summer Brightcove acquired cloud video encoding service Zencoder, and with it their open source HTML5 video player. Earlier this month at the IBC show, we spoke with Steve Heffernan, Zencoder co-founder and current Director of Open Source Player Technologies at Brightcove, at the IBC show about the open source player product called Video.js Heffernan explained that "the original purpose of building [Video.js] was [...]

Nielsen broadened the reach of its Online Campaign Ratings initiative with the addition of more than a dozen online ad partners as part of the measurement firm's goal to bring a GRP to online ad buying. Beet.TV talked to Tom Acquaviva, Senior VP Strategic Accounts at Nielsen at the Adap.TV conference in New York and he shared more details on the initiative. Nielsen [...]

BEET.TV ADVERTISING LEADERSHIP SUMMIT, CHICAGO New Opportunities for Brands with Digital Video Presented by Adobe Video Advertising Hosted by SMGx, a unit of Starcom MediaVest Group 35 West Wacker Drive Tuesday, September 25, from 8:30 a.m.  - 12:30 p.m. local time Beet.TV will present its first leadership summit in Chicago with top executives from Adobe, Starcom MediaVest Group, AOL, comScore, Dailymotion, Digitas, Vizu and others. The [...]

Vimeo, the popular video sharing site for independent content creators, has introduced a means for producers to make money by having viewers contribute voluntarily via the "Tip Jar," the company announced today.   The company is also rolling out a pay-per-view scenario on a limited basis. Unlike YouTube and Blip, Vimeo does not carry in-stream advertising which is typically the way that [...]

COLOGNE - Videoplaza, the Stockholm/London-based digital video ad services firm, is serving 10 percent of its advertising inventory into mobile and connected devices, an increase of 700 percent in just eight months, says Sorosh Tavakoli, CEO, in this interview with Beet.TV at the DMEXCO conference. Our correspondent Ashley Swartz caught up with him last week at the DMEXCO conference where he [...]

AMSTERDAM - Microsoft is committed to the new video streaming standard MPEG Dash and is integrating it into its Azure Media Services, its full line of cloud-based media services, says Sudheer Sirivara, Director of Media Services for Microsoft, in this interview with Beet.TV We spoke with him at the IBC show at an event organized by the Dash Industry Forum, the [...]

AMSTERDAM – At the IBC show in Amsterdam, Ericsson showcased new consumer insight and multi-screen solutions designed to meet the growing demand for social TV and the changing television landcscape. We interviewed Fabio Murra, Head of TV Portfolio Marketing and Compression at IBC to learn more about Ericsson’s multi-screen offering. Murra explained that "consumer demand is changing."  The latest ConsumerLab TV & Video Consumer Trend Report, released by Ericsson [...]