PHOENIX -- Software firm PubMatic recently introduced new rich media solutions on mobile phones and will add digital video ones to its repertoire later this year, as it seeks to help manage big data for media companies, says Rajeev Goel, co-founder and CEO of software firm PubMatic, during an interview with Beet.TV at the IAB Leadership Meeting. PubMatic customers include [...]

Heading to Austin! Hope to see you this weekend at SXSW.  Let me know if you are around.  We'll be covering the show extensively.  Separately,  I will  be moderating a panel on Sunday as part of a leadership event hosted by Videology.  Stay tuned for a number of segments from the show and the Videology event. Awesome IAB Conference in Phoenix We [...]

PHOENIX -- On the heels of its nearly 300% revenue growth in 2012, real-time online video platform LiveRail is opening an office in the United Kingdom and rolling out across Europe in the coming months, says Mark Trefargne, CEO at LiveRail, in an interview with Beet.TV at the annual IAB Leadership Meeting. In addition, LiveRail is updating its Xbox, iPhone and [...]

VIEQUES, PR - "More and more people are consuming their information through news aggregators, especially in the post-PC era, where more and more people are consuming their information on mobile devices, tablets and Connected TVs," says Wibbitz CEO Zohar Dayan.  Wibbitz provides a solution that takes this news content and turns it into an easily-consumable video clips.  On a panel [...]

PHOENIX -- Several programmers are already delivering live TV content for Internet simulcast and many more will this year, predicts Noah Levine, Senior Manager of Product Evangelism at Adobe Video Solutions, in an interview with Beet.TV at the annual IAB Leadership Meeting. "The industry is moving beyond video-on-demand to simulcast streaming," he explains. "We are seeing interest in simulcast and ESPN is [...]

PHOENIX -- Once mobile video standards are developed and adopted, the next step will be retooling the mobile ecosystem to implement those standards, says Cary Tilds, Group Innovation Officer at GroupM, in an interview with Beet.TV at the annual IAB Leadership Meeting. We caught up with her to discuss challenges and opportunities in mobile measurement, as well as second-screen apps. "[In [...]

WPP's Xaxis unit is preparing to launch private exchanges for industry verticals including health care and automotive, says Christina Beaumier VP for Global Development in this on-stage dialogue with Joanna O'Connell, Principal Analyst at Forrester Research.  Beaumier explains that both publishers and marketers seek a "safe" and controlled platform to buy and sell premium inventory on a real-time basis -- [...]

In a study of MIT Technology Review's online and print consumers, readers found that "native" or sponsored content was ranked number two among the most memorable read, reveals Jason Pontin, Editor-in-Chief and Publisher in this keynote address at the Beet.TV executive retreat held last month in Vieques, Puerto Rico. Pontin's comments about native advertising begins at about 5:30 in this 15 [...]

PHOENIX -- Given the constraints in the supply of video inventory, technology firms are looking for ways to help publishers optimize campaigns across screens, says John Rogers, Senior VP Publisher Development at Videology-owned Collider, during an interview with Beet.TV at the IAB Leadership Meeting. One way to do through is through addressability, he tell us. "We create a space between remnant [...]

VIEQUES, PR - Some of the hottest areas of digital video are exchanges, real-time buying and programmatic buying, but there's some confusion as to the differences. At the Beet.TV executive retreat, Joanna O'Connell, Principal Analyst, Forrester Research digs into those areas with executives from Xaxis, Videology and SpotxChange. Programmatic buying is the umbrella term for buying and selling media in a data-enabled [...]

VIEQUES, PR - Social media has caused a shift in advertising.  Whereas the advertising experience used to be one-sided, with brands simply pumping their messages out to consumers, now, brands are able to become part of the conversation and actually interact with and engage their customers.  On a panel at the Beet.TV executive retreat  last month, digital consultant Ashley [...]

The New York Times R&D Labs has created a prototype search engine that provides Times article results with embedded links to sources outside of the paper, says Michael Zimbalist, VP for Research and Operations in this conversation with Forrester Principal Analyst Joanna O'Connell. As an example, he says the search engine allows users to input the name of a college [...]

PHOENIX -- Mobile display and video inventory is growing tremendously, but it's been challenging to uniquely identify those impressions for marketers, says Brent Gaskamp, senior VP business development North America at Videology. That's why Videology layered addressable tools into this cookie-less world in a mobile platform, Gaskamp says. Videology now counts 160 million monthly uniques that it uses to identify [...]

PHOENIX - While impact of video impressions are much different than television viewing, the digital video industry is using similar criteria around demographic guarantees, which is not serving the emerging media well, says Magid Abraham, CEO and co-founder of comScore, in this interview with Beet.TV We spoke with him earlier this week at the IAB Annual Leadership Meeting.   Andy Plesser

PHOENIX -- Given the constraints in the supply of video inventory, technology firms are looking for ways to help publishers optimize campaigns across screens, says John Rogers, Senior VP Publisher Development at Videology-owned Collider, during an interview with Beet.TV at the IAB Leadership Meeting. One way to do through is through addressability, he tell us. "We create a space between remnant [...]

PHOENIX -- Most mobile targeting strategies are inferred, rather than confirmed, but the latter is much more precise, says Peter Hagerty, Senior VP of Strategic Partnerships at Collider Media, a mobile data management platform acquired by online video technology company Videology, during an interview with Beet.TV at the IAB annual leadership meeting. He explains that Collider's strategy is to use its [...]

PHOENIX -- Mobile display and video inventory is growing tremendously, but it's been challenging to uniquely identify those impressions for marketers, says Brent Gaskamp, senior VP business development North America at Videology. That's why Videology layered addressable tools into this cookie-less world in a mobile platform, Gaskamp says. Videology now counts 160 million monthly uniques that it uses to identify [...]

Some of the hottest areas of digital video are exchanges, real-time buying and programmatic buying, but there's some confusion as to the differences. At the Beet.TV executive retreat, Joanna O'Connell, Principal Analyst, Forrester Research digs into those areas with executives from Xaxis, Videology and SpotxChange. Programmatic buying is the umbrella term for buying and selling media in a data-enabled way, exchanges are [...]

Fox News is finding "compelling metrics" around user engagement of its linear programming on digital devices, where consumers are spending around 40 minutes, says Jeff Misenti, Chief Digital Officer of Fox News, in this on-stage segment from the Beet.TV Big Data Summit held in New York earlier this month. Fox News is available as part of "TV Everywhere," a scenario in [...]

While potential use of data to target individual consumers is more important than ever, a vast majority of major companies are not using data effectively, with just one-in-ten operating a DMP, says Forrester Principal Analyst Joanna O'Connell in this dialgue with digital strategist Ashley Swartz. The segment was taped earlier this month during the Beet.TV Big Data Leadership Summit hosted by [...]