LONDON -- Ad traders are adjusting to what they see as a two-speed video advertising ecosystem, as broadcasters are slower to adopt new-wave data-driven ad targeting techniques see in online. "TV has a very successful model," SMG UK digital trading director John Baylon tells Beet.TV. They need to be very careful about not disrupting that forward with regard to moving to [...]

LONDON -- Bigger isn't necessarily better. In fact, when it comes to video advertising, smaller screens perform better than big, says YuMe UK Country  Manager Paul Lyonette. Having commissioned research via Decipher and IPG Labs, Lyonette tells Beet.TV: "The size of a screen doesn't necessarily correlate to the effectiveness of the advertising. People will spend as much time with good content on [...]

LONDON -- It's barely been three weeks since the BBC's global news division launched a new video and text strand to cover news of, with and for the heartbeat of social media platforms. Now it already plans to launch further spin-offs. #BBCtrending is an initiative to reflect issues surfaced in social platforms and to take short-form news video to embeds in [...]

LONDON -- How many users really viewed your video ads last week? Guess again - the number may be lower than you think, thanks to unscrupulous publishers who play videos out of view or without consumers even asking. "Fifty percent of ads, apparently, in display aren't seen," Publicis' VivaKi EMEA MD Marco Bertozzi tells Beet.TV in this video interview, citing one piece of research. "Many [...]

LONDON -- Local exchanges for programmatic buying are beginning to take hold in some European countries, says Nick Reid, Managing Director of the United Kingdom for video ad buying platform TubeMogul in an interview with Beet.TV. "One of the big challenges in Europe is getting publishers to embrace the concept of programmatic buying, and we are seeing France and Netherlands and the Benelux [...]

LONDON -- Based on the success of cost-per-engagement metrics, Tremor Video has introduced other performance-based buying models for video ads, says Alex McNamara, UK Managing Director at Tremor Video, in an interview with Beet.TV. Tremor Video is rolling out a new suite of products letting advertisers pay by the cost per completed view, for instance. "An advertiser only pays then [...]

LONDON -  We are here for our programmatic video advertising summit presented today by Videology and hosted by Xaxis at the London headquarters of GroupM.   We will explore the changing world of video programmatic in Europe with ad agency executives, publishers and analysts.  Among the executives presenting will be Caspar Schlickum is Managing Director of Xaxis EMEA.  We interviewed in [...]

LONDON --  Rubicon Project, an ad automation platform, has inked new deals in the past three months with major publishers including News Corp., Viacom and Turner to handle global private exchanges for them, says Oliver Whitten, VP and Commercial Director for Rubicon in an interview with Beet.TV. "We are seeing premium sellers embrace the technology across mobile, desktop and multiple formats," he [...]

LONDON -- The French programmatic advertising market is shaping up as a hotbed for innovation in real-time buying, says Andrew Moore, European Managing Director of SpotXchange, in an interview with Beet.TV. For instance, the French market has embraced publisher collectives, in which groups of premium publishers come together create their own marketplace. In addition, new programmatic buying technology is emerging [...]

In 2008, shortly after Brian Stelter joined the New York Times as a media reporter, we spoke with him about the growth impact of a blog about the cable news business that he launched and ran from his college dorm.   Today, CNN has announced he will join the cable network.   We have republished that interview today. Best wishes Brian from all [...]

LONDON -- Amongst the broadcasters on AOL's Adap.tv client roster, the BBC's revenue-making arm has begun to sell some of its online video advertising using a programmatic system to attract higher bids. "If you're dealing with a fixed-price IO (insertion order) business all the time, it's very difficult to increase the rate," Adap.tv's EMEA MD Brian Fitzpatrick tells Beet.TV in this video [...]

Mobile media are intensely personal. So how do marketers configured for an age of demographic targeting reach and switch on consumers nowadays? InMobi brands executive director Stephanie Sarofian's light bulb moment came after reading a recent US census. "Not only have families changed… the way people act, their interests, their behaviors, the way they buy have changed relative to those demographic changes," [...]

LONDON -  Beet.TV is producing a series of interviews about the current state and forecast for digital video including programmatic, real-time marketing, social media and related topics on November 12.   Very cool to have so many ad agency executives and publishers to be part of the series which will be taped at the London headquarters of Starcom MediaVest with our [...]

It is time for the DVR to go, says Jim Nail, Principal Analyst at Forrester Research in this interview with Ashley J. Swartz for Beet.TV. "Killing off the DVR is the best thing the industry could do right now...because of the ridiculous discussions of C3, C7. Why not just deliver it online and insert the ad to the audience watching it," he says. In addition, DVR [...]

Mobile and TV cross-screen buying can be most effective when timed properly to a call-to-action, says Michael Masters, Co-founder and CEO of the mobile and TV advertising platform AdTonik in this interview with Ashley J. Swartz for Beet.TV. For instance, if Pizza Hut advertises on TV, the best time to run a mobile ad might be the next day around the lunch rush, he [...]

Soon to be spun out from Time Warner, magazine publisher Time Inc will launch a mobile-specific video brand by year's end. "You'll see something from over the next four to six weeks - a video-only offering in mobile," company video SVP J.R. McCabe told Beet.TV’s cross-platform monetization summit, hosted by Starcom MediaVest and sponsored by Dailymotion. "Mobile video had been a nascent offering in [...]

Don't bet that the future of digital video advertising platforms will be any less fragmented than it is already. "It will continue to be more fragmented, there will be tons of different ways to consume television," Innovid CTO Tal Chalozin told Beet.TV's cross-platform monetization summit, hosted by Starcom MediaVest and sponsored by Dailymotion. "People are watching Crackle on a Sony connected TV. Yes, it's [...]

Video platform Dailymotion will soon be offering ad buyers programmatic purchase of advertising delivered through its mobile channels. Appearing at Beet.TV's cross-platform monetization summit, hosted by Starcom MediaVest and sponsored by Dailymotion, north America SVP Roland Hamilton was asked whether the service supported programmatic plus mobile. "It will," he said. "We'll be announcing some integration in the next six weeks or so. Programmatic - [...]

Pretty quietly this year, a news startup has crept up that, unlike large incumbent publishers, is producing news specifically for millennials' short attention spans - in quick-fire mobile videos posted through Vine and Instagram. Now NowThis News is beaming this micro mobile content on to hundreds of screens in malls and college campuses - and marketers can hitch a ride, too. SVP [...]

Can rain drops be used to market raincoats? Weather Company SVP Eric Hadley thinks so. The outfit is using its weather data apps to help advertisers target campaigns in interesting new ways, he told Beet.TV's summit on cross-platform monetization hosted by Starcom MediaVest Group and sponsored by Dailymotion. "Location is the new cookie," Hadley said. "If you want the real experience from weather, you need [...]