Cloud-based infrastructure can revolutionize the TV business says one internet TV technology vendor. "We strongly believe in the cloud, it can change the industry," Rovi's product development VP Thierry Lehartel tells Beet.TV at the Consumer Electronics Show. At the show, Rovi announced Remote Access Services, an upgrade to its existing Cloud Services which lets pay-TV operators give viewers channel-changing, DVR-setting remote control functionality [...]

LAS VEGAS - Discovery Network is ramping up its web original slate with several shows about domestic, not wild, cats, says Jim Louderback, General Manager of Discovery Digital Networks, in this interview with Beet.TV We spoke about the new slate as well as his strategies for audience building on the Web. We caught up with him at CES last week at the [...]

LAS VEGAS -- As part of its focus on "adaptive marketing," Mindshare has been on the hunt for technology firms to pair up with that can help it deliver content in real time for brands, says Colin Kinsella, CEO of Mindshare North America, in an interview with Beet.TV at CES. "We are investing in technology to help us understand triggers and [...]

LAS VEGAS - In a world where mobile phones are replaced every two years or so, it's frustrating that vehicles' longer ownership terms make in-car entertainment systems dead-end and dead old. That's why many auto makers, often accused of loading their dashes with old technology, are now turning their systems in to future-proof mobile mini-computers, which receive frequent updates via the [...]

Across the industry, efficiency-hungry advertisers are going crazy to get their hands on data about viewers. And then they have to make sense of that data. At the Consumer Electronics Show in Las Vegas last week, Rovi trailed two new products aiming to help advertisers out. Ad Optimizer and Promotion Optimizer take in multiple data feeds to help advertisers figure out how [...]

Digital ad tech firm Turn has raised $80 million in new funding, according to a report in Adweek.  In June at the Cannes Lions, we interviews CEO Bill Demas who give an overview of the company.  We are republishing that interview today.  

LAS VEGAS -- Starcom MediaVest Group is working with brands and Twitter to leverage social conversations around TV and to apply retargeting tactics to the social medium, says Lisa Giacosa, SVP Global Social Media Director and Global Video Lead at Starcom MediaVest Group, in an interview with Beet.TV at the Consumer Electronics Show. "We can retarget those people who have [...]

NBC News is making an investment and programming partnership with start-up video news producer Now This News, the New York Times reports. The New York based start-up produces short video updates of news from its Manhattan studio.  It produces videos for "mobile first" and with wide distribution via social media. The Times says that NBC is taking at 10 percent equity position [...]

LAS VEGAS - Original video production will continue to ramp up and will soon be seen on the home page of AOL, says Susan Lyne, CEO of the AOL Brand Group, in this interview with Beet.TV Also in in the interview, she talks about the success and relevance of the AOL tech brands, Engadget and TechCrunch and calls this a "golden [...]

LAS VEGAS - The emergence or wearable digital devices, connected cars and new devices will provide Foursquare new platforms beyond the mobile,   expanding its offering to its users and advertisers, says Steven Rosenblatt, Chief Revenue Officer, in this video interview. We spoke with him during CES at the Mindshare Client Huddle event.  

LAS VEGAS -  The global emergence of entrepreneurship and the start-up sensibility is powering the  global expansion of TechCrunch, explains Ned Desmond, COO of TechCrunch and head of AOL's tech publishing group, in this interview with Beet.TV at last week at CES. Desmond says that AOL is relaunching CrunchBase, the online resource for companies and individuals, with data via agreements with [...]

LAS VEGAS -- With a growing number of connected screens, streaming services having risen above local playback and the demands of UltraHD video looming, internet infrastructure is being sorely tested. Akamai and Qualcomm think one solution is to cache popular digital content in the home or office. At the Consumer Electronics Show (CES), Qualcomm's Atheros showed off its IPQ "smart gateway", [...]

LAS VEGAS -- The 4K content being showed off on TVs at this week's Consumer Electronics Show (CES) is going to come in much larger file sizes than plain old HD video. Fortunately, the new wave in super-sharp TV fare can be shrunk back down to size. "With the picture being four times the resolution, you'd think that would take up [...]

LAS VEGAS -- Sling Media's Slingbox is best know for helping customers in America's patchwork TV ecosystem access their home TV setup whilst traveling in other states. But, just as the digital TV industry is realizing many mobile TV viewers actually don't watch whilst "mobile", Sling, too, is beginning to put greater focus on at-home TV slinging. "While Sling has always been [...]

LAS VEGAS -- Adobe continues to expand the reach of its TV Everywhere Primetime platform with the recent launch of multichannel service providers Shaw and Bell in Canada, says Ashley Still, Director of Product Management at Adobe, during an interview with Beet.TV at the Consumer Electronics Show. Bell has launched a "TV to-go" product to deliver programming across Apple and Android devices, [...]

LAS VEGAS -- As Yahoo integrates Tumblr via the acquisition, Tumblr's sponsored posts will now be powered by Yahoo ads, says Lee Brown, Global Head of Brand Partnerships at Tumblr, during an interview with Beet.TV at the Consumer Electronics Show. "That lets us accelerate our ad technology by leveraging the technology Yahoo has already built," he says in this conversation with [...]

LAS VEGAS -- Starcom's recent deal with Yahoo that gives the agency access to the portal's first-party data to help find the right audiences for content is this sort of partnership can shift the traditional models around, says Mark Pavia, EVP/Digital Managing Director for Starcom USA, during an interview with Beet.TV at the Consumer Electronics Show. By using data to determine the [...]

LAS VEGAS -  From wearables to connected cars to the  new 4H TV's, here's the takewawy on the 10 most notable trends emerging from  CES, according and industry analyst and Beet.TV contributor Ashley J . Swartz.  

LAS VEGAS -- If you want to know how best to advertising to consumers across mobile devices, look to the numbers, says one exec. "Some of the best mobile advertising we're seeing to date are from brands who understand the importance of data," mobile ad tech firm Millennial Media's global strategy VP Carrier Seifer tells Beet.TV at the Consumer Electronics Show. New [...]

LAS VEGAS -- By most reckonings, the US TV ad industry sells about $70 billion in ads each year. Dave Morgan thinks he can make that $100 billion. The Tacoda founder now helms Simulmedia, a company bringing an avalanche of data to bear on TV ad buying - a process Morgan says deserves to be made more like internet ad buying. "TV [...]