LAS VEGAS – Over the past four  years,  speculation has been rampant about the entrance of a new Apple hardware/software solution that will revolutionize the IPTV and gaming businesses. But it’s not going to happen, cautions industry analyst Greg Ireland, Research Manager at IDC, the this interview with Beet.TV

While Apple can surely introduce an elegant system for consuming video, it can’t disintermediate the existing distribution of TV content, Ireland explains.   He says that the current Apple TV is priced well and will be updated.

Also in the interview, he talks about the  growing clutter of OTT devices and the potential for consumer confusion with a plethora of “hockey puck” sized devices in the living room.

His comments on Apple begin at 3:00 minutes in to the segment.

We spoke with him earlier this month at the NAB Show.