LONDON - Adoption of programmatic video advretising is moving more quickly in Canada, a number of European and Asian markets than in the U.S., says Ryan Jamboretz, Chief Revenue Officer of Videology, in this interview with Beet.TV He says that more than half of the company's revenue is now coming from outside the U.S. We spoke with the London-based executive about global [...]

LONDON -- By the time Steve Parker gets to Cannes, he will have earned a glass or wine or two on a yacht. The UK joint CEO of media agency Starcom MediaVest will have completed a 500km, multi-day bicycle ride from the center of France, across a series of mountains and down to the Cote D'Azur. It's a charity ride in which Parker is [...]

Koomona is an Israel-based start-up that uses machine learning technology to help publishers allocate inventory and sell at the highest price.  The company has been in the market for the past 18 months.   It provides solutions in display and mobile and will enter the video sector next, says Amiad Solomon. Solomon, who founded  and sold Peer39 and was a venture partner [...]

Tapad, a New York-based start-up that allows brands to measure impact of advertising across multiple screens, raised $18 million this month.  With the funding the company is set to expand its licensing business and to launch new products including one to measure ads on linear TV, says Are Traasdahl, CEO and founder in this interview with Beet.TV The measurement tool, called Device Graph [...]

LONDON -- Digital ad systems referred to as "programmatic" have revolutionized the targeting and trading of online inventory. Next up, they are going to need to get creative. "Technology has really focused on the area of targeting and direct response and unfortunately has left the creative industry behind," Marco Bertozzi, global clients president at Publicis' VivaKi unit, tells Beet.TV in this video [...]

LONDON -- In the pantheon of first-party data competitors, ISPs surely wield the biggest sword. After all, they automatically know exactly which of their many services their broadband customers are subscribed to. Marketing the missing services using video is something video ad tech firm Videology is helping one UK telco do, according to UK MD Rich Astley, who would not name the client. "Video tends to be [...]

From the MediaLink suite at the top of the Carlton hotel, to the stages and hall of the Palais, innovation around advertising technology will be more prominent than ever, says Michael Kassan, CEO of powerhouse media consultancy MediaLink.  We spoke with him in April about the upcoming Cannes Lions Festival. MediaLink will showcase a number of adtech companies in its large [...]

Launched 18 months ago in Israel, Nielsen Innovate, an early-stage fund and incubator with a focus on adtech and media, has made eleven investments.  The most recent is in Furious Corp, an enterprise software solution for broadcasters and publishers to more effectively manage advertising inventory. The Nielsen fund totals $10 million and is partnering with the government of Israel in additional investments. While [...]

Digital-first content companies such as Netflix, Hulu and AOL are well-positioned for the transition to addressable buying in TV, says SMG programmatic SVP Mac Delaney in an interview with Beet.TV. The recent Digital Content New Fronts mark a transition point in the shift to programmatic buying in TV. "We have jumped over a significant hill, and it is a time where you are [...]

Looked at the ad tech lumascape lately? It's not pretty; it's confusing. But it may not be that way forever. The boom in advertising technology is just a natural, cyclical response to a world of complexity, says one of the sector's top execs. At times, it's pushed to the background as an enabler. And at time it becomes a central topic," AppNexus [...]

The transformation of television and the emergence  "convergent TV," will take front stage at the Cannes Lions Festival next month, predicts Terence Kawaja, co-founder and CEO of LUMA Partners, a prominent investment bank in the media and adtech sectors. The discussion of addressable TV, and the emerging opportunities for advertisers to deliver targeted advertising to individual cable and satellite subscribers, will take place at a [...]

While much has been said about the opportunities for publishers to create bespoke content for advertisers, for the medium to scale there needs to be standards so the units can be widely shared and sold programmatically,  says Kirk McDonald, President of PubMatic, a global adtech company that serves publishers, in this interview with Beet.TV We spoke with him last week at [...]

LONDON -- So far, The Guardian division that produces branded content for marketers has published that content only on The Guardian's own properties. But that could change soon, MD Anna Watkins tells Beet.TV in this video interview. "At the moment, we are looking to confirm one of our first global deals, which will mean Guardian Labs content created in London can be [...]

The agency of the future needs to be a "data geek," says Shannon Denton, CEO North America of Razorfish, in an interview with Beet.TV. "They need to understand all kinds of data and how to push it through to the consumer in terms of experiences that show the intelligence and make the consumer feel special as part of the brand experience," [...]

When advertising veteran Shelly Lazarus began her career more then 40 years ago, marketers dreamed then about truly being able to communicate one to one with customers. Now, that's a reality and presents an enormous opportunity for the industry and those leading the digital charge. "When I was working in direct marketing we used to imagine what it was like if [...]

If you had tracked two trillion video views since 2006, you would probably know quite a lot about how people respond to video ads. Sarah Wood has, and her video ad tech firm, Unruly, is helping brands understand. "What are the drivers of shareability?," she says. "Some people think it’s cats, some people think it’s babies. It’s neither of those - [...]

LONDON -- So far, the discussion of so-called "programmatic", automated digital advertising trading has centered on online display and video advertising. But what about advertising in content that no-one can see? Last month, GroupM's Xaxis programmatic unit announced Xaxis Audio, a program to let advertisers buy at-scale ads in digital audio platforms, including both big mainstream UK radio stations and digital music streaming services. "Digital audio is [...]

If a tree falls in a forest and no-one was around to hear it, did it really make a sound? Many advertisers have asked themselves that question in years gone by, unable to know whether their analog media spend really made a difference. But digital ads that lead to digital actions mean attribution can delight marketers, says eXelate CEO Mark Zagorski. "Did my ad work and [...]

Teads, the adtech company that provides publishers with "outstream," a solution to insert video advertising into editorial pages, launched a mobile SDK in March and it has been adopted by Le Monde and Forbes, says Bertrand Quesada, CEO, in this interview with Beet.TV Quesada sees robust interest in outstream for mobile as consumption moves to mobile and publishers seek to build [...]

LONDON -- Back in March, The Guardian and four other UK publishers with global ambitions announced they were forming the Pangea Alliance, a shared scheme to pool first-party ad data for ad buyers to target their combined 110 million users in a "programmatic", or automated fashion. In beta testing since, now the alliance - which numbersThe Guardian, CNN International, the Financial Times and Reuters as well [...]