While much has been said about the opportunities for publishers to create bespoke content for advertisers, for the medium to scale there needs to be standards so the units can be widely shared and sold programmatically,  says Kirk McDonald, President of PubMatic, a global adtech company that serves publishers, in this interview with Beet.TV

We spoke with him last week at the LUMA Partners CEO media and adtech conference in New York.

 

LUMA Partners' DMS15, New York CityTagged ,