From the MediaLink suite at the top of the Carlton hotel, to the stages and hall of the Palais, innovation around advertising technology will be more prominent than ever, says Michael Kassan, CEO of powerhouse media consultancy MediaLink.  We spoke with him in April about the upcoming Cannes Lions Festival.

MediaLink will showcase a number of adtech companies in its large suite at the Carlton in a program called the Daily Dose, a daily seminar held at the Carlton.

This video is part of a series The Road to Cannes, our lead-up to the Cannes Lions Festival presented by Coull.  Please visit this page for additional segments.