Koomona is an Israel-based start-up that uses machine learning technology to help publishers allocate inventory and sell at the highest price. The company has been in the market for the past 18 months. It provides solutions in display and mobile and will enter the video sector next, says Amiad Solomon.
Solomon, who founded and sold Peer39 and was a venture partner at Sequoia Capital, says that publishers need to have the degree of yield optimization presently available to advertisers. The company is self-funded and has not raised capital.
We spoke with him recently at the LUMA Partners CEO summit in New York. For more Beet.TV clips from the event, please visit this page.