LONDON -  All the industry talk is of explosive growth in the trading of online ads through "programmatic" technology. But that talk is not as loud as the growth is fast, says one advertising exec. Amnet, the Dentsu Aegis Network's technology-led targeting division, says expectations should be recalibrated. "The video forecast in terms of moving to programmatic has been quite conservative," according to Amnet COO Sacha Bunatyan, [...]

COLOGNE - Sky's AdSmart addressable ad program, launched nearly two years ago,  has served ads to  satellite-connected TV's for nearly 500 advertisers, including some 70 percent who hadn't been on Sky or indeed on television, explains Jamie West, Deputy Managing Director, SkyMedia, in this interview with Beet.TV We spoke with him on the DMEXCO show floor about the scope of AdSmart, the [...]

LONDON -- The effectiveness of a company’s CMO and CTO at working together are a good predictor of the brand’s success at activating programmatic strategies, according to Alex Merwin, VP-Global Programmatic Demand at SpotX. “You see this shift within the C-suite where CMOs are really being tasked with much more than customer acquisition, retention and engagement,” he also observes in an [...]

COLOGNE -  With the recent announcement to buy Millennial Media, AOL is moving aggressively in building a mobile tech stack, explains Bob Lord, President of AOL, in this interview with Beet.TV.  We spoke with him earlier this week at DMEXCO. Also in the interview he speaks about recent acquisition of AOL by Verizon. This video is part of a series from DMEXCO, [...]

COLOGNE  - With 800,000 square feet of exhibition space and some 43,000 attendees, DMEXCO has ascended to be one of the four essential media/technology conferences along with CES, Cannes Lions and Mobile World Congress, says Christian Muche, co-founder of DMEXCO, in this interview with Beet.TV We interviewed him earlier this week on the conference floor..  In our conversation, he spoke about some [...]

COLOGNE - This year's DMEXCO had a record attendance of 43,000 a nearly 30 percent increase over last year.  The giant global adtech and media show was notable for its size and also for the large presence of global television operators and broadcasters, says Ashley J. Swartz, CEO of Furious Corp, in this wrap-up overview of the conference. Swartz points out [...]

COLOGNE -- Adobe has launched a new suite to help advertisers bring together a world of programmatic choices under Adobe Marketing Cloud's roof, with the aim of uniting advertising and marketing technologies. Built in to the company's marketing platform, the new offering is priced on a self-service model and allows users to control automated ad buying for search, display and social media across ad [...]

LONDON - The selling of online video advertising using so-called "programmatic" trading technologies has come a long way in the last couple of years - but it has a way to go yet, according to online video ad platform SpotX’s UK and southern Europe MD Leon Siotis. "Although we’ve seen tremendous growth over the last five years, still believe that it's very [...]

LONDON -- Local World has accomplished quite a lot in a rather short space of time. Formed in 2012 to acquire Northcliffe Media and Iliffe, the outfit is now one of the UK's largest local newspaper publishers, and an interesting case study in the digital reinvention of staid old printed local titles. Nowadays, Local World sites are chock-full of display ads. [...]

Venerable magazine publisher Hearst these days makes all of its online advertising slots available to buy programmatically, using the new technologies designed to make buying and selling ads more efficient. But that doesn't mean the publisher thinks the new programmatic world is perfect. "There’s a lot of work that needs to be done," says Hearst's  Michael Smith in this video interview with Beet.TV. "The innovation [...]

COLOGNE -- Recently-rebranded online video advertising platform SpotX reckons it will get more access to premium broadcasters and publishers from a new partnership with its peer FreeWheel. FreeWheel has opened its Preferred Partners Initiative for supply-side platforms (SSPs). That builds on its existing partner integrations by allowing its customers to tap in to new sources of advertising supply. StickyADS.tv and SpotX are the first supply-side platforms [...]

News Corp is continuing its interest in buying in technology platforms to help it to its journalism and ad sales, following its acquisition of Storyful by buying the video marketing platform Unruly Media. What does the deal mean? Media banker and adviser Terence Kawaja, whose company LUMA Partners advised Unruly in the transaction, gave three talking points to Beet.TV: "This is the first scaled transaction [...]

The content recommendation engine Outbrain has become known for providing related links to more articles at the foot of news stories. Now it wants to think bigger - and, it seems, more visually - about how it helps advertisers communicate. The New York- and Tel Aviv-based company has hired Pinterest marketing partnerships head Eric Hadley to the new role of global marketing [...]

London-based Unruly, a social video advertising platform, sold for $176 million dollars, it was announced on Wednesday.  In May in New York, we spoke with co-founder and co-ceo Sarah Wood about the company's products and growth.  We have republished that video today.

Whether it's fraud or viewability, the growing laundry list of things advertisers are now complaining about, in the digital advertising ecosystem, was neatly summed-up this week in a tweet by LUMA Partners' Terence Kawaja: https://twitter.com/tkawaja/status/643575585613156352 But there is yet another industry practice to add to that list - pirate sites, which rip off premium publishers' content in order to attract audiences, and ad spend. That [...]

COLOGNE - The TV-synced social advertising technology Beet.TV has reported on for the last couple of years has had a long and winding road. Started by Teletrax, it was later wrapped up in to Philips' Civolution, before being renamed Teletrax, which was last month sold to digital ad group 4C Insights. Now 4C has fully integrated this special-sounding little piece of tech, and [...]

COLOGNE -- With the explosion of premium video content, consumed across multiple devices, the advertising marketplace has reached a sort of liquidity, explains Doug Knopper, co-founder and co-CEO of FreeWheel, in this video interview. FreeWheel was founded in 2007 and was acquired by Comcast last year. We spoke with Knopper in Cologne where the company is an exhibitor at DMEXCO.

COLOGNE -- Earlier this year Xaxis, the data-driven media unit of WPP, launched a new company called Light Reaction.   Yesterday, we sat down with its head Paul Dolan for a chat about performance-based advertising and the growing relevancy among brands for its model. This interview is part of a series of videos leading up to the DMEXCO conference in Cologne. [...]

Have you looked at the marketing technology Lumascape lately? The number of platforms available to marketers these days is empowering - and daunting. "Multiple technology platforms create multiple sources of data - lots and lots of different silos," says Acxiom European strategy director Thaer Namruti in this video interview with Beet.TV. "With that comes the challenge of, 'How do you architect great customer [...]

In the world of internet advertising, you can pay for results, or you can pay to build your brand profile. But now, those two models are coming together. "The world between performance and brand advertising is starting to collide," says Facebook global agency development director Patrick Harris, in this video interview with Beet.TV. "Advertisers that were focused on brand metrics are now much [...]