Have you looked at the marketing technology Lumascape lately? The number of platforms available to marketers these days is empowering – and daunting.
“Multiple technology platforms create multiple sources of data – lots and lots of different silos,” says Acxiom European strategy director Thaer Namruti in this video interview with Beet.TV. “With that comes the challenge of, ‘How do you architect great customer experience across a marketing ecosystem that is quite heavily siloed?
“It seems like, every year we attend DMEXCO, it becomes more and more complex. How do we connect all of that together?”
Namruti says Acxiom, the marketing technology company, aims to solve the problem by “bridging worlds” – that is, by bridging offline and online data sources.
“(Using) better targeting for paid social media – using the audience insights and information we have, to deliver to Facebook and Twitter better targeting,” he adds.