COLOGNE – With 800,000 square feet of exhibition space and some 43,000 attendees, DMEXCO has ascended to be one of the four essential media/technology conferences along with CES, Cannes Lions and Mobile World Congress, says Christian Muche, co-founder of DMEXCO, in this interview with Beet.TV
We interviewed him earlier this week on the conference floor.. In our conversation, he spoke about some of the most talked about topics at the show including video and television convergence and content marketing. He also describes the essential business environment of global show.
This video is part of a series from DMEXCO, presented by Mediaocean. Please visit this page for our other videos.