In the world of internet advertising, you can pay for results, or you can pay to build your brand profile. But now, those two models are coming together.
“The world between performance and brand advertising is starting to collide,” says Facebook global agency development director Patrick Harris, in this video interview with Beet.TV.
“Advertisers that were focused on brand metrics are now much more interested in sales volume, new markets, how their advertisements have impact.
“On the other side, you have people that were traditional performance marketers – be it the gaming companies or ecommerce companies or somebody new like Airbnb – whose pouring a ton of investment back in to their brand.”