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#NotToBeMissed: Arianna Huffington, Keith Olbermann, Tim Armstrong, Nick Denton @paidContent NYC March 3
paidContent is putting on an extraordinary, one-day digital media conference on March 3 in New York at The New York Times Center. We will be there to cover.
Big Newspaper Chain Scaling Up Video Project Flow in the “Cloud” — No Final Cut, Pinnacle or Avid Required
The Journal Register Company, a large newspaper group with 324 publications in the local markets of 10 states, is quickly scaling its online video offering by providing video cameras to its editorial staff.
Big Growth in Online Video Viewing by Women is Encouraging, Zenith’s Michael Turcotte
Online video demographics are shifting towards older females and ad agencies are taking note. The Web viewing world had been dominated early on by young guys, but now women 34 to 64 are watching online video and that’s especially encouraging for consumer packaged goods advertisers, said Michael Turcotte, VP media director at Zenith Media.
Measuring Video Impact with Nielsen’s “TV Internet Data Fusion”
Nielsen clients have been leaning heavily on its cross-platform measurement tools especially given the increase in online video viewing, said Nielsen’s Howard Shimmel at the YuMe Road Show in New York.
Flash-Powered,Group Web Video Conferencing Emerges for Publishers from TokBox
SAN FRANCISCO/NEW YORK via TokBox — TokBox, the San Francisco-based group video chat company, has shuttered its consumer product and is putting its efforts around an API for publishers seeking to incorporate group video conferencing into their Web pages. The new product is called OpenTok.
Online Video Viewers Skip Less Ads than TV Watchers
Online video can play a vital role in a media buy because it increases impression numbers without increasing costs, said Travis Hockersmith, director of market analytics at online video network YuMe.
SpeakerText Gets Investment Round from Mitch Kapor, Others
SpeakerText, a start-up which provides automated video transcriptions via crowdsourcing through Amazon’s Mechanical Turk, has raised an angel round from tech veteran Mitch Kapor and others, the company announced today.
Near Field Communications (NFC) From Apple, Google Getting Close
Apple may be introducing near field communications (NFC) in its next-generation iPhones and iPads and the capability could turn a mobile phone into a virtual wallet, according to several published reports.
Online video yields 20% bump in brand recall, YuMe study shows
Advertisers can see a 20% bump in brand recall when they combine online video with a TV buy. Specifically, a consumer packaged goods brand saw brand recall rise to 82% from 62% when online video was added to a TV media buy, said Travis Hockersmith, director of market analytics at online video network YuMe. The […]
Obvious But: Online Video Viewers Watching More Web Video, Less TV
Some of the most regular online video viewers are upping their time watching Web video and decreasing their time watching TV, according to a study conducted by Frank N. Magid in partnership with YuMe, the online video network. Of regular online video viewers, about 66% are watching more online video than a year ago, while […]
Scot McLernon
Dollar for dollar, online video impressions are more impactful than TV ones. That’s the conclusion of research online video network YuMe conducted in partnership with Nielsen and Frank N Magid. YuMe shared the findings during its road show in New York in early February for marketers. Part of that study showed that when advertisers shift some […]
Online Video Data Needs to Speak in Way That Offline Clients can Understand, Says Agencies
In selling a new medium like online video to a client, publishers and networks will be most successful if they have more data to share about success stories and effectiveness. That’s what Kelley Train, associate media director at media agency G2 Interactive, told Beet.TV during an interview last week at the YuMe road show in […]
Beet.TV Online Video Journalism Summit at The Washington Post (2.1.11)
beet_tv on livestream.com. Broadcast Live Free Above is the first half of Beet.TV's Online Video Journalism Summit from the Washington Post. Below is the second half of the panel, a picture of the entire group and our live-blog of the event.
New Media Minute
Social gaming revenues should rise to $1.09 billion this year, up from $856 million last year for a 27% boost, according to the latest research from eMarketer. The revenue is comprised of both money from ads and money from the purchase of virtual goods. On the ad front alone, ad spending in social games will […]
Bachmann Webcast Foils TV News Nets with Bad Staging and Obama Motorcade
In her response to the State of the Union address, Congresswoman Michele Bachmann looked into her Webcast camera but away from a second camera in the room, the “pool” camera, which supplied her presentation to the television networks and other global media.
Verizon Sees Upside in Digital Sales of Hollywood Fare via “Flex View”
LAS VEGAS — Verizon FiOS allows subscribers to access a selection of television programs and download them to a variety of digital devices. The service called, "Flex View," was introduced in November.
Vook Raises $5.25 Million Venture Round
Vook, the Emeryville-based digital publisher has raised a series A venture round of $5.25 million, the company announced today.
Starz Readies Launch of Gladiator Facebook Game with new Season of “Spartacus”
LAS VEGAS — With the broadcast of the new Spartacus series on Starz, the Liberty Media unit is launching a big social media game around the television show, says Mark Debevoise, SVP for Digital.
The Beet.TV Online Video Journalism Summit Exploring the digital transformation of video news reporting and distribution Live from Moderated by Alex Weprin Editor, TVNewser – and – Andy Plesser Executive Producer, Beet.TV Guest Speaker Chris “The Fix” Cillizza The Washington Post With Panelists Ann Derry – Editorial Director, Video and Television, The New […]
Google Dropping H.264 for WebM as Video Codec for Chrome
For many in the industry who have wondered about Google's plans to develop a universal codec for the Web, the big news is that Google will support its WebM codec on the Chrome browser, the company announced today.





