Taboola Claims 3X Increase in Views With Video Thumbnails

When brands, publishers and Web sites add personalized video recommendations for site visitors, they can see a 3x lift in video views, according to video discovery platform Taboola. Other ways to increase video views include adding video to more pages on a site and striking syndication deals. For additional details, check out this week’s New Media Minute.

Beet.TV spoke with Liz Hughes of Taboola recently for an overview on how Taboola integrates semantic data and cookies to serve up the thumbnails of related videos. We’ve republished the video below.

-Daisy Whitney

Editor’s Note: Daisy’s New Media Minute is published and sponsored separately from Beet.TV. We are pleased to publish it on these pages regularly. AP

By Daisy Whitney on March 1, 2011 @daisywhitney

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Taboola Claims 3X Increase in Views With Video Thumbnails

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