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Live Japan Earthquake Tsunami Coverage via MSNBC

 
Mapping Identity is the “Holy Grail” in the Advanced Television Universe — Coming into Focus on March 5 at Beet Forum
Sleep Number Is First To Use BrightLine’s New Single-Click Ad Format On Hulu
Three Steps To NBC’s ‘Single Decision Brain’: FreeWheel’s Rooke
4INFO Is ‘Connective Tissue’ For Cross-Screen Video Identity: CEO Jenkins
Join Beet.TV and the Boys & Girls Clubs of Puerto Rico in NYC on February 5 at Xandr
Hulu Can Meld Best Of Linear & Digital: Telaria CEO Zagorski
Beet is Toasted in Vegas by the Greats: Irwin Gotlieb, Dave Morgan, Terry Kawaja, Randall Rothenberg and Kirk McDonald
Innovid Rings In 2019 With $30 Million ‘Pre-IPO’ Investment
Amazon Buys Itself A Place In Ad Platform Face-Off: Essence’s Wilensky
GroupM Seeks To Simplify Offerings, Diversify Talent Mix: CEO Castree
Premium Is In Ad Purgatory: New Comscore President Hofstetter
MediaLink’s Kassan Calls Creators To Inspire Brands At CLX
With CLX, Cannes’ Benson Wants To Turn Brands In To Entertainers
Simulmedia’s Piccone Uses OTT To Grow Big Brands’ Reach
‘Great Connections, Conversations’: Beet Retreat 2018 Comes At Industry Turning Point says NBCU’s Colella
Roku’s Robbins Proves OTT Ad Value With Measurement Partners
NCC Media’s Advanced TV Goals: National Capabilities, One Infrastructure
NCC Converges Data From Charter, Comcast & Cox While Adding OTT Inventory
After “Summer Of Data,” MarTech M&A Is Far From Over: Kawaja
Ferro Will Oversee Disney/ABC And ESPN Sales, Erhardt To Retire In 2019

Visit msnbc.com for breaking news, world news, and news about the economy

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By Beet TV on March 11, 2011April 4, 2013 @
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Recent Videos

Mapping Identity is the “Holy Grail” in the Advanced Television Universe — Coming into Focus on March 5 at Beet Forum

The need for industry collaboration is a consistent theme when advanced television is discussed. Nowhere is this more salient than in the quest to determine the identity of individual viewers and design unduplicated reach curves for advertising. Because while unduplicated reach has been attainable in digital media, “when we start to include television or traditional […]

 

Sleep Number Is First To Use BrightLine’s New Single-Click Ad Format On Hulu

Sleep Number is the first marketer to use BrightLine’s new single-click-contact advertising offering on Hulu for viewers who want to receive product information via email. “It’s exciting because it’s in line with the way that direct-to-consumer brands operate in the marketplace,” says BrightLine Founder & CEO Jacqueline Corbelli. The new solution is a “seamless overlay” […]

 

SVOD Growth is Driving Brands To News Sites: UM Worldwide’s Content Chief Gaul

The growth in subscription, ad-free media services like Netflix is forcing brands to look at alternative messaging formats in a land where, once, they enjoyed ad space between content. News has become an increasingly attractive environment. That is according to one agency content chief who helps the brands find the best way to meet their […]

 

In Video Excitement, Don’t Forget Mobile: Beeswax’s Paparo

PHOENIX — The ad world is ablaze with people keen to deliver ads in video formats. But, whilst the push toward connected TV is exciting, some advertisers may be leaving attention on the table. That’s according to one demand-side platform CEO. “On the buy side, there’s a lot of excitement around connected TV, the idea […]

 

Shared Approach Needed For Addressable: NCC Media’s Ivins

PHOENIX — If you want to know the part that data is going to play in the future of cable TV ad sales, ask the chief data officer at the consortium owned by Comcast, Spectrum and Cox. NCC Media’s Bob Ivins says the industry is “at the beginning stages” of so-called household-level “addressable TV”, the […]

 

Agency Growth Lays Ahead: Wieser Goes In-House At GroupM

PHOENIX — What changes when “the most-quoted in advertising” goes in-house? Not much, says Brian Wieser. In seven years a Pivotal Research, a Wall Street equity analyst firm, Wieser carved out a reputation – as senior research analyst – for sharp insight in to the worlds of media and advertising. Now he has been hired […]

 

NewFronts Will Turn Up Volume On Podcasts: IAB’s Bager

PHOENIX — Could podcasts finally be about to get their payday? So often trailed as “the next big thing” in media and marketing, the format remains challenged by measurement issues, but is growing in popularity and in corporate interest, according to Edison Research and Spotify’s recent acquisitions of Gimlet Media and Anchor. A leader of […]

 

Washington Post Rides Amazon’s AWS Elemental To Serve Broadcast: Prakash

PHOENIX — Since it started seven years ago, The Washington Post’s in-house, self-built software line-up has grown in size and in customer base. Now it is being used by a whole new industry – broadcast. Products under the Post’s “Arc Publishing” studio include many more than when Beet.TV last wrote about Arc two years ago: […]

 

Hulu Embraces Automation, Carefully: Fleming

PHOENIX — Advertisers want choice, control and freedom to buy using automated technology platforms – but that doesn’t mean Hulu is going to let just anyone purchase its ad space. The online TV provider last month announced it made $1.5 billion in ad revenue last year, a rise of 45%, increasing it advertiser base by 50%. In […]

 

Three Steps To NBC’s ‘Single Decision Brain’: FreeWheel’s Rooke

When Digiday reported recently how Comcast-owned NBCUniversal was beginning to use FreeWheel, its ad-tech software stablemate, to schedule linear TV ads, it set industry tongues wagging. That sort of integration requires extensive infrastructure development. But bigger things are coming, says James Rooke, FreeWheel GM, publishers, who explains the workings in this video interview with Beet.TV. […]

 
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