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Guardian’s Spears Urges Publishers To Take Control Back From Ad-Tech
COLOGNE — In the last year, publishers’ criticism of the ad-tech vendors that help their digital ad businesses has grown louder, alongside criticism from buyers over lack of transparency. In the case of The Guardian, the publisher is currently even suing Rubicon Project in court, claiming the company kept “substantial sums” in “secret commissions” and […]
How Salesforce DMP Helps Brands Find ‘The Next Best Customer’: Chief Strategy Officer Jon Suarez-Davis
COLOGNE – About a year ago, customer management provider Salesforce acquired data management platform Krux Digital, to keep pace with competitors like Adobe and Oracle. With Krux providing new muscle to the Salesforce Marketing Cloud, it has considerably upped the ante in leveraging brands’ first-party data. Salesforce Marketing Cloud Chief Strategy Officer Jon Suarez-Davis headed […]
CNN ‘More Relevant Than It’s Ever Been’: Chief Product Officer Alex Wellen
COLOGNE – Can a hurricane top a presidential inauguration for grabbing eyeballs? At CNN the answer is a resounding yes. Breaking news also represents a “balancing test” in being able to monetize those eyeballs most effectively, as CNN Chief Product Officer Alex Wellen explains in this video interview with Beet.TV. “It looks like CNN is […]
Spotify’s Benedik Wants To Educate Brands On Video Ads
COLOGNE — It is the leading unlimited-digital music subscription service, but Spotify is no longer an audio-only provider. In fact, Spotify introduced video advertising back in 2014. But, as it gears up to go public, the company is turning up the volume on an ad offering, video, that can likely command higher premiums than audio. […]
The Trade Desk Switches On Connected TV
COLOGNE — It is a latter-day addition for the ad-tech firm which helps create marketplaces and leverage data, but The Trade Desk is now full-swing focused on profiting from the over-the-top TV advertising opportunity. Speaking with Beet.TV in this video interview, The Trade Desk inventory partnerships SVP Tim Sim explained the company’s thinking. “One of the […]
Buyers Want Automation, Digital Insights And Attribution From Programmatic TV: DataXu’s Mike Baker
COLOGNE – In the arms race that is automated or programmatic TV, there’s much realignment occurring among tech players. They know if they’re too slow on the drawing board an Amazon or Facebook or Google will swoop in and beat them to the launch pad. This is not lost on marketing analytics provider DataXu, which […]
IAB UK’s Elkington Claims Progress On Transparency
COLOGNE — Over the last couple of years, both advertising buyers and sellers alike have cried foul over alleged nefarious practices, high margins and unseen misdeeds on the part of intermediaries. A host of initiatives has risen to combat the lack of transparency, some of them from vendors and agencies themselves accused of hiding ad […]
Sorrell On Why Brands Have An Internal Battle For Ecommerce
COLOGNE — Mondelēz International has previously described it as one of the fastest-growing revenue generators for brands – so why are clients scrapping internally over the ecommerce opportunity? In this video interview with Beet.TV, WPP CEO Sir Martin Sorrell says that ecommerce, with which brands now have the ability to sell directly to customers and not […]
After Spain, OTT Is Key to Sky’s International Expansion Plans
COLOGNE — Over-the-top (OTT) Internet delivery looks like becoming the Trojan Horse for an expansion of Sky’s pay-TV business in what is emerging as a post-satellite future beyond its traditional UK. This summer, Sky, the UK’s leading pay-TV company and combined telco and channel provider, announced it will launch in Spain. But, unlike its core offering […]
NBCU’s Krishan Bhatia Discusses The Growing Linear-Digital Viewing Divide
COLOGNE – With the proliferation of video platforms and devices has come a persistent call for a common method of viewer measurement. One simple statistic shows why: NBC hit “This Is Us” is watched evenly on linear networks and digital platforms. “What we’re seeing in terms of the impact of that on viewership is really […]