Digital Content NewFronts

How to amplify advertising in social channels is a key area of exploration for marketers, says Scott Zalaznik, VP of Digital at Sprint, during an interview with Beet.TV at the Digitas NewFront 2013 in New York.

While most of the NewFronts events were focused on Web-original video, the theme at the Digitas event was around real-time advertising.  In this conversation, Digitas North America CEO Tony Weisman tells BeetTV why real-time advertising matters, what the agency is doing with the HuffPost Live and the role of video in all this which he […]

AOL is registering rapid growth in video views, now ranked second to YouTube in monthly views according to comScore, thanks in large part to the editorial “DNA” of putting videos in nearly all stories, says Ran Harnevo, SVP for Video at AOL, in this interview with Beet.TV recorded at the Digitas NewFront event. He says […]

At the Digitas NewFront event last week, the Huffington Post and Digitas announced an arrangement by which the agency can activate real-time, native advertising cmapaigns on HuffPost Live within two hours, says Arianna Huffington in this interview with Beet.TV. We spoke with her briefly at the Digitas NewFront event after her presentation, and just as […]

Digitas, the big digital agency that started the NewFronts six years ago, has seen a dramatic growth in the marketplace for Web original video and an expansion of its industry event to now include over a dozen big content producers including AOL, Conde Nast, Google/YouTube, Hulu, Microsoft, Vevo, Yahoo and others. With the explosion of […]

Larry Tanz, CEO of Hollywood television production studio Vuguru, founded by former Disney CEO Michael Eisner in 2006, says that the quality of Web video debuted at this year’s NewFronts has taken a big leap forward.   He says the Web original industry is where cable was some years ago when it’s content went on to […]

Justin Ezarik, better known as web video superstar iJustine, was in New York last week the Digtal NewFronts  to announce her new show on AOL On about wearable tech.  We spoke with her at the AOL show about her new show and her advise on how to succeed with original Web video. Justine recently signed […]

Audio Content Recognition (ACR) software*,  which synchronizes TV watching with a tablet or mobile device, will “change the world,” says Lou Paskalis,Vice President, Global Media, Content Development and Mobile Marketing at American Express, in this wide-ranging interview with Beet.TV He explains that ACR will provide  brands with a full “sixty minutes” to market to an […]

Outrigger Media, which has developed a proprietary analytics platform  called OpenSlate to track the impact and influence of thousands of YouTube channels, is partnering with Digitas to spot new, influential channels for the agency and its brands, the companies announced on Thursday at the Digitas NewFront event. At the conference, we interviewed Mike Henry, CEO […]

FreeWheel, the video ad management platform for many top digital publishers including NBC, has an integration with TV ad platform Mediaocean to allow TV ads to be bought and sold on digital sites.  The first integration is with AOL, FreeWheel and AOL announced earlier this week at the AOL Digital NewFront event. At the event, […]

The Huffington Post, which has expanded to a number of countries including Canada, Italy, the U.K., France and most recently to Germany, will launch in Japan next week, says Roy Sekoff , founding editor of the Huffington Post and president of HuffPost Live, in this interview with Beet.TV A report in the Japanese media says […]

With the involvement of highly creative television producers, talent and the enthusiasm of marketers, this year’s Digital Content NewFronts marks the “birth of a new, popular medium,” says Randall Rothenberg, CEO of the IAB, the global industry trade organization for the digital publishing industry, in this interview with Beet.TV.  This year, the IAB is the […]

Says Tim Armstrong, CEO of AOL, the biggest news at the company’s NewFront event is the integration of AOL’s inventory with the big, universal video ad buying platform called Mediaocean with video ad serving firm FreeWheel.  We spoke with him at the end of the presentation. More on the AOL/Mediaocean/FreeWheel implementation in this Ad Age […]

AOL has announced 15 original new shows at the company’s Digital Content NewFront event yesterday.  For an update on the slate and the opportunities for brand, we spoke with Karen Cahn, general manager of AOL On Originals, in this interview with Beet.TV  

AOL has sold out its just announced new shows “Funded” and “Acting Disruptive,” to an agency group led by Razorfish with fellow Publicis Groupe units Digitas and LBI, says Charles Gabriel, VP for Sales, AOL Video, in this interview taped at the AOL NewFront event in Manhattan yesterday.  

Television is moving from being organized around channels to brands, says Susan Lyne, AOL Brand CEO, in this video interview with Beet.TV at the AOL Digital NewFront event in New York.  Commenting on opportunities around branded content, Lyne, a veteran television executive, explains the value of deep brand association versus 30-second commercials.  

Today at the AOL Digital NewsFront  event, AOL and Nielsen announced an overnight ratings system for digital video, which is more TV-like but is drawn from a vast audience of Web users, says John Burbank, President of Nielsen Strategic Initiatives, in this interview with Beet.TV AOL is the first digital publisher to be part of […]

Goviral, the London-based, global  distribution platform for branded video, which was acquired by AOL in 2011, is launching today as part of “Be On,” the company announced at the AOL Digital NewFront event in New York.  Be On incorporates Goviral along with production and analytics services, the company said today. Last week in London, we […]