Outrigger Media, which has developed a proprietary analytics platform called OpenSlate to track the impact and influence of thousands of YouTube channels, is partnering with Digitas to spot new, influential channels for the agency and its brands, the companies announced on Thursday at the Digitas NewFront event.
At the conference, we interviewed Mike Henry, CEO of Outrigger. Handling the interview for Beet.TV is Karen Cahn, a former YouTube executive who is General Manager of Original Video at AOL On.
Disclosure: AOL On sponsored our coverage of the Digitas New Front. As part of that arrangement, we are very pleased to have Karen’s help handling some of the interviews.