How to amplify advertising in social channels is a key area of exploration for marketers, says Scott Zalaznik, VP of Digital at Sprint, during an interview with Beet.TV at the Digitas NewFront 2013 in New York.

“I have seen some fun stuff in custom content…and how to amplify that in social and drive that and take our earned media from our paid tactics and our owned tactics,” he says. He’s also evaluating strategies and tools in areas such as attribution models, how mobile and digital impacts offline sales and how to pair up the effectiveness of TV with social media listening strategies. In addition, he discusses some of his favorite apps, Pulse and Zite, and why he likes them. Interviewing Zalaznik  is Karen Cahn, GM of AOL On Original Video.

-Daisy Whitney