Given the industry attention to cord-cutting, the Intel-Comcast partnership announced at the Consumer Electronics Show to bring TV Everywhere programming to multiple devices is an important one to watch, says Michael Bologna, Director of Emerging Communications at GroupM, in this interview with Beet.TV at the conference held earlier this month.
The proliferation of video distribution across multiple devices is an exciting development, but the mediaindustry needs to solve the issue of cross-platform buying, says Louis Jones, CEO of Maxus,North America, the media agency unit of WPP’s GroupM.
LAS VEGAS — At the Consumer Electronics Show, several ad agencies and media companies host tours of the show floor, but the best one to book a slot on may be with Irwin Gotlieb, chairman of GroupM, the giant media agency of London’s WPP.
LAS VEGAS – Global food giant ConAgra is experimenting with addressable advertising with its media agency GroupM, and is bullish on opportunities on connected TV’s says Fernando Arriola, VP, Media & Integration, ConAgra Foods, in this interview with Beet.TV
LAS VEGAS – In the past few years, the Consumer Electronics Show has become of increasing interest to the marketing and media world. Now, it rivals the ad industry’s leading show, the Cannes Lions, says Dominic Proctor, President of GroupM Global, the giant media agency of WPP.
LAS VEGAS — Samsung has a huge presence at CES with the debut of a range of connected devices which represents a sort of parallel ecosystem to the Apple products, says Rob Norman, Chief Digital Officer, Global of GroupM, the big media agency of WPP, in this interview with Beet.TV
LAS VEGAS – The auto is emerging a a new sort of media environment, where driving under 30 miles per hour, a prototype Audi allows drivers to travel via autopilot to check Gmail and the Web, where new navigation systems allows brand integrations, says Rob Norman, Global Chief Digital Officer of GroupM, the giant media […]
LAS VEGAS – With some 24 million American homes with Internet-connected TV’s an ten million more by the end of this year, the new medium is getting the attention of advertisers at CES, says Christie Hartbarger, VP for Strategic Alliances at YuMe, the video advertising technology solution provider, in this interview with Beet.TV
LAS VEGAS — Although Internet-connected home appliances are in extremely early stages, they will emerge as an important advertising medium for consumer products companies, predicts Irwin Gotlieb, Chairman of GroupM, the global media unit of WPP, in this interview at CES with Beet.TV.
LAS VEGAS – At last year’s CES, advertising on Internet-connected TV’s was presented as an emerging opportunity. This year, major brands including American Express, are proving viability of the new medium, says Ed Haslam, SVP for Marketing at YuMe, the video advertising technology provider.
LAS VEGAS — While the widespread adoption of Internet-delivered television is coming into focus, the complexity of delivering different ad formats across multiple devices presents serious financial risks to marketers, agencies and media companies, says Randall Rothenberg, President of the IAB, the digital media’s industry trade organization, in this interview with Beet.TV
LAS VEGAS — Turning the plethora of available data about TV and video into insights for brands will be a critical goal for marketers in 2013, says Scott Sorokin, Global Digital Leader, Mindshare Worldwide, during an interview with Beet.TV at the Consumer Electronics Show.
LAS VEGAS — Look for more opportunities for marketers in precision targeting in video in 2013, says Lee Doyle, President Client Development at Mindshare during an interview with Beet.TV at the Consumer Electronics Show.