Digitas Video Chief Shlachter: One Size Does Not Fit all for Brands

CANNES — While marketers are focused on content creation, one of the biggest challenges for brands is where to go next in this growing field, says Adam Shlachter, Senior VP at Digitas during an interview with Beet.TV. “We are all curious how we can shape the market and work together and collaborate with agency partners and […]

 

FreeWheel’s Heller: Video Audience Is Still Untapped

CANNES — Video companies are lagging behind what is now a massive consumer appetite for digital programming, according to one online exec. “In Q1, we saw somewhere north of 16 billion video views,” Jon Heller, whose company FreeWheel manages video for media clients, told Beet.TV in this video interview. “What we’ve seen is untapped volume. […]

 

AOL Links with Taboola for Video Discovery

CANNES – AOL has an agreement with video discovery engine Taboola to increase video views both on and off AOL properties, explains Ran Harnevo, SVP for Video at AOL, in this video interview with Beet.TV taped last week at Cannes Lions. We caught up with him in AOL’s roof-top suite of the Majestic Hotel where […]

 

Razorfish CEO on What’s Next in Branded Content and Storytelling

CANNES – Marketers should be on the lookout for new ways to blend storytelling into branded content, says Bob Lord, Global CEO of Razorfish in an interview with Beet.TV. As an example, he points to a recent effort by Razorfish client Citibank in which the marketer helped to curate the AOL Business channel. “We bought […]

 

Ad Trade Group Chief Touts Sponsorship of Women’s Series on AOL, as “The Future”

MOUGINS, France — The business of advertising is changing dramatically for agencies and one of the hot-button issues is whether agencies will get into the content creation game on their own, says Nancy Hill, President and CEO of 4As in this interview with Beet.TV. “One of the big topics is how we take content that agencies […]

 

AOL Set To Expand Live Programming, Susan Lyne

CANNES –  With the success of the HuffPost Live,  a 12-hour live interactive video program, parent company AOL  be will doing more live shows around both day-part programs and special events on its home page, says Susan Lyne, CEO of the Brand Group, at AOL. The veteran television executive explains that a confluence of forces, […]

 

New Web Series to Focus on Crowdfunding Theme

CANNES – Funded, a new 10-episode series created by AOL Studios and Cultivated Wit, will focus on successfully crowdfunded small businesses in the U.S. and will air on AOL and its partners in fall 2013. Beet.TV spoke with Cultivated Wit CEO and Co-Founder Baratunde Thurston at the Cannes Lions. “My company focuses on storytelling through humor […]

 

AOL’s Cahn on AOL On’s Resurgence of Original Content

CANNES – AOL has been supporting their variety of premium original content this week at the Cannes Lions International Festival of Creativity. Beet.TV spoke with Karen Cahn, GM of AOL On Original Video for AOL, about their recent developments during the event. As the first content company on the Internet, Cahn says AOL has gone […]

 

AOL Makers Tops 40 Million Views in First Year

CANNES – Since its launch 13 months ago, AOL has grown its “Makers” series to 40 million video views, with the number of views rising month over month, says Maureen Sullivan, Senior VP and General Manager Lifestyle Brands and Women’s Content at AOL during an interview with Beet.TV. Makers is a joint video project between AOL and […]

 

AOL Adds Biometric Tracking to Video Ad Measurement

CANNES – Using biometric tracking, AOL has begun testing emotional reactions to ads via a partnership with technology firm Realeyes, says Mihkel Jäätma, Managing Director of Realeyes during an interview with Beet.TV at Cannes. The company’s facial recognition software can measure the level of attraction, retention, engagement, impact and other emotions elicited in video ads, he explains. […]

 

AOL Tests Emotional Response to Video Ads

CANNES – AOL is working with brands such as LG and Heineken on its new neuromarketing platform that aims to measure emotional reaction to video ads, says Rene Rechtman, SVP of AOL International. This sort of measurement can help brands better understand whether their creative is actually connecting with consumers in a meaningful way, Rechtman says […]

 

Women’s Stories Hub MAKERS.com Sees 1.5M Monthly Viewers

CANNES – Launched in February 2012, MAKERS.com – a digital platform dedicating to telling the stories of the “trailblazing women” and a joint initiative by AOL and PBS – sees 1.5 million visitors a month, and 48 percent are men, says executive producer and founder of MAKERS.com Dyllan McGee. Beet.TV spoke to McGee at the […]