CANNES — Video companies are lagging behind what is now a massive consumer appetite for digital programming, according to one online exec.
“In Q1, we saw somewhere north of 16 billion video views,” Jon Heller, whose company FreeWheel manages video for media clients, told Beet.TV in this video interview. “What we’ve seen is untapped volume. There’s lot of untapped audience available.”
At AOL’s NewFront event this April, Freewheel announced FourFront, a partnership with MediaOcean through which AOL will offer advertising buyers the ability to plan buys across both TV and online video spaces.
Speaking to Beet.TV at Cannes Lions following a panel discussion about online video hosted by AOL video chief Ran Harnevo, Heller said it offers a “holistic” view of media buying across tablets, websites and smart TVs.