CANNES – Funded, a new 10-episode series created by AOL Studios and Cultivated Wit, will focus on successfully crowdfunded small businesses in the U.S. and will air on AOL and its partners in fall 2013. Beet.TV spoke with Cultivated Wit CEO and Co-Founder Baratunde Thurston at the Cannes Lions.

“My company focuses on storytelling through humor and technology,” Thurston says. “And this isn’t necessarily an obvious landing spot, but it’s a lot of fun in the crowdfunding game, and the story is what it comes down to for so many people.”