CANNES – With the success of the HuffPost Live, a 12-hour live interactive video program, parent company AOL be will doing more live shows around both day-part programs and special events on its home page, says Susan Lyne, CEO of the Brand Group, at AOL.

The veteran television executive explains that a confluence of forces, including demand from marketers, is driving this new strategy around live programming.

We spoke with her at the Cannes Lions festival.

Disclaimer: AOL sponsored Beet.TV’s coverage of Cannes Lions


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