CANNES – AOL has been supporting their variety of premium original content this week at the Cannes Lions International Festival of Creativity. Beet.TV spoke with Karen Cahn, GM of AOL On Original Video for AOL, about their recent developments during the event.
As the first content company on the Internet, Cahn says AOL has gone through a resurgence in creating premium original content.
During the event, AOL celebrated the global launch of Be On, AOL’s global video branded content platform. This summer, AOL will be releasing a full-length documentary film about the story of Napster, Downloaded, which will be available on AOL On and TechCrunch. In addition, AOL’s original content ventures include HuffPost Live, which features 12 hours of streaming content everyday; MAKERS.com, a digital platform for sharing women’s stories; and 15 new shows that were announced during this year’s NewFronts.
“When you watch the content, you don’t know if you’re watching TV or watching the web, and so that’s really where the industry is going. It’s just beautifully produced content made for consumers that they love and that they share and that they get to talk about,” Cahn says.