Project Blueprint, a comprehensive cross-platform device to measure the impact of advertising across different media platforms, has been introduced to the industry, comScore recently announced.

The new platform was developed in conjunction with ESPN.   At the Beet.TV executive retreat, comScore executive chairman Gian Fulgoni gives the back-story of the collaboration with ESPN, findings from its implementation and plans for wider offering of the new product.

 

Beet Retreat 2014, presented by VideologyTagged