‘C’ Words & The Conscious Uncoupling: MediaLink’s Kassan On Life Under UTA

ORLANDO — Almost 12 months after strategic advisory firm MediaLink was off-loaded by Cannes Lions organizer Ascential to talent agency UTA, CEO Michael Kassan is happy with the firms’ amicable “divorce”. Kassan’s company joined Ascential in 2017. In this video interview with Beet.TV at the ANA Masters of Marketing, he says the new focus is […]


Higher Digital Ad Costs Push Brands Toward Other Media Channels: Quad’s Josh Golden

ORLANDO – Marketers piled into digital advertising as the pandemic kept many people at home, where they logged onto social media, watched streaming video and shopped online. As people learned to live with Covid-19 and went back to shopping in stores, going to the office and traveling by airplane, marketers have readapted their strategies to […]


ANA Hopes New Congress Enacts Federal Privacy Law

ORLANDO — When the US’ new Congress sits from January 3, 2023, Christopher Oswald hopes it will enact a first federal privacy law that did not get written into law during the last session. The American Data Privacy Protection Act (ADPPA) would finally bring federal auspice to an area of law that states have been […]


Audio Has Caught-Up To Video: Audacy’s Benedik

For a few years, audio advertising sat on traditional radio’s sidelines, while video surged ahead in capabilities and spending. But that has changed, thanks to recent developments in technology and consumer behavior. In this video interview with Beet.TV, Brian Benedik, Chief Revenue Officer, Audacy, draws the trendlines. Programmatic pipes “Audio’s caught up to video,” Benedik […]


Hollywood, Get Granular: IAB’s Rothenberg Urges Creator Dynamism

ORLANDO — For several decades, it has been one of the main ways of generating advertiser momentum. Now the Hollywood machine that makes the content that supports the marketing messages needs to change. That is according to the executive chair of the organization representing digital media outlets in their ad journey. Creators rising In this […]


Ad Campaign Goals Call for Specialized Metrics: A+E Networks’ Roseann Montenes

ORLANDO – Advertisers often have a variety of goals for different kinds of campaigns, each of which have their own metrics to evaluate performance. Top-of-funnel campaigns generally seek brand awareness and consideration, while campaigns aimed at the lower part of the purchase funnel may measure foot traffic into or sales conversions. “The expectations change with […]


How Native Ad Tech Works On TV: TripleLift’s Winkler

ORLANDO — By now, most people understand that “native advertising” means an ad unit presented in a seamless way that fits both the aesthetic and the experience of the container channel. But how can “native” work in TV when the content, by definition, changes on a second-by-second basis? In this video interview with Beet.TV at […]


Interest Has Flattened, But Diverse Media Move The Needle: BET’s Carr

In the last couple of years, we have seen an intense upswing in matters of diversity across marketing. But one man in a pivotal position on that topic says that some marketers’ interest has waned. In this video interview with Beet.TV at ANA Masters Of Marketing, Louis Carr, long-time president of media sales at BET […]


Consistent Media Presence Helps to Build Brands: A&E Networks’ Peter Olsen

ORLANDO – Economic uncertainties are pushing advertisers to scrutinize their media spending and data the help to determine the effectiveness of their campaigns. But an economic slowdown also can create opportunities for brands to build share that drives growth during a recovery. “Marketers are under a tremendous amount of pressure to prove their investment faster […]


CTV Elevates Role of Consumer-Driven Advertising: Simulmedia’s Dave Morgan

ORLANDO – The Association of National Advertisers’ yearly Masters of Marketing Conference is a chance for marketing, media, agency and ad-tech professionals to share ideas about the best ways to engage consumers. As more people watch television programming on internet-connected devices such as smart TVs and mobile phones, there are growing opportunities to reach consumers […]


Innovid’s Hogue Aims To Harness TV’s New Ad Skills

When is a TV ad not a TV ad? When it’s all just “video”. Jessica Hogue, GM, Measurement & Analytics, Innovid, knows that has been the evolution of these media channels for many years now. But, in this video interview with Beet.TV, Hogue says the industry has now reached a point of actually acting on […]


Ad Performance Gets Attention in Multichannel World: Camelot’s Sam Bloom

ORLANDO – Consumers have more ways to watch their favorite shows at any time as more programming is distributed through internet-connected devices such as smart TVs and mobile phones. This fragmented media environment challenges advertisers to track the effectiveness of these channels within a broader campaign. “It’s clear that there is real emphasis on multichannel […]


Brand Support Helps to Push Through Economy’s Challenges: Carat’s Mike Law

ORLANDO – The Federal Reserve this week raised its target interest rate to a 14-year high as it tries to reduce the highest inflation since the early 1980s. Amid these economic strains and consumer doubts, marketers that get behind their brands will be in better shape in the longer term. “There’s still so much opportunity […]


Purpose Is ‘Getting Real’: Mindshare’s Richman

It has been the driving force in much of marketing for a decade. Now it’s time for “purpose” to drive results. In this video interview with Beet.TV, Amanda Richman, CEO, North America, Mindshare, explains what comes next for the major media tactic. Purpose with action Speaking at the 2022 ANA Masters of Marketing, Richman says […]


TV’s New Tricks: dentsu X’s Meranus

It’s a brand new world for the biggest ad channel in the world. And ad agencies are adjusting how they approach the opportunity and the measurement challenge. In this video interview with Beet.TV, Leah Meranus, Chief Media Officer, dentsu X, explains how she has rebooted her approach to TV. Triple approach Meranus outlines three ways […]


How Mastercard Uses AI To Build Social Ads: Rajamannar

Using artificial intelligence to identify social media conversations in which to best place an ad? Priceless. Mastercard is a brand sitting on top of a lot of customer data. In this video interview with Beet.TV, Raja Rajamannar, Chief Marketing Communications Officer & President, Healthcare Business, Mastercard, explains how he is tapping customer data and social […]


Brand Investment Is Key to Riding Out Economic Uncertainty: ANA’s Bob Liodice

ORLANDO – Marketers worldwide are confronting economic uncertainties with high inflation, rising interest rates, war in Eastern Europe and ongoing Covid lockdowns in China. Amid these travails, it’s important they take steps to support their brands to reap greater rewards during a recovery. “Every lesson we’ve ever learned through recessions and downturns and whatever, is […]


GM Is Driving Toward Audience-Targeted TV Ads

ORLANDO, FL — Throughout decades of car TV ads, the medium has typically been used to ignite initial buyer interest, while dealer commercials struggled to prove their worth. Now auto marques can get effectiveness at both ends of the funnel. In this video interview with Beet.TV, David Spencer, Manager, Emerging Media & Partnerships, General Motors, […]


Tubi’s Rotblat Plays The Simple Game With Ad-Supported Streaming

You know times have changed when an upstart OTT TV service can launch a channel for the upcoming FIFA World Cup, one of the most premium sets of sports rights in the world. Tubi’s new FIFA World Cup FAST Channel is likely a product of sitting alongside Fox Sports in FOX Entertainment, which acquired the […]