Robert Andrews

CANNES — As privacy becomes paramount and third-party data faces increasing scrutiny, “clean rooms” are emerging as a much-talked-about tool for businesses. But, according to Travis Clinger, SVP of Activations & Addressability at LiveRamp, it’s not the clean rooms themselves that hold the power, but their functionality and their ability to facilitate secure, meaningful data […]

CANNES — Could 2.6 help the world achieve 1.5? Of course, the new OpenRTB protocol version 2.6 won’t help limit global average temperature increase to 1.5ºC by itself. But, in this video interview with Beet.TV, Alex Gardner, Chief Revenue Officer, Index Exchange, says it could help. Leaning in to CTV Released in 2022, OpenRTB 2.6 […]

CANNES — A year after it launched a shoppable TV ad, Roku came to Cannes Lions with a major Walmart partnership to talk about. Roku in May 2022 had announced a “frictionless retail” scheme combining shoppable ads with its Roku Pay technology. In this video interview with Beet.TV, Lindsay Pullins, Director, Ad Revenue Business Strategy, Partnerships, […]

CANNES — Can UI lead to ROI? Adam Bergman thinks so. In this video interview with Beet.TV, Bergman, VIZIO’s Group VP, Advertising & Data Sales, says he wants a fresh approach to the user experience and advertising model. His vision is centered on transforming the way users search and discover content and encouraging advertisers to […]

CANNES — Sometimes, you wake up to find some of the most seismic and long-anticipated changes have already happened. For advertising, at the center of this change is the transition to multicurrency measurement. But that is a process that Comscore’s Chief Revenue Officer, Carol Hinnant, believes has already been successfully undertaken. Navigating the Multicurrency Transition […]

SALISBURY, Ct. — In a world where consumers’ attention spans are shorter than that of a goldfish and they are bombarded by up to 50,000 ads in a single day, captivating an audience is “harder than ever”. That is acknowledged by Dan Rolli, EVP, Head of Investment at Publicis Groupe’s Zenith. In this video interview […]

CANNES — Nielsen may be fighting to better measure viewing across a plethora of TV platforms, but its answer may come down to one thing. More specifically, ONE thing. In this video interview with Beet.TV, Deirdre Thomas, Chief Product Officer, Nielsen Audience Measurement, discusses Nielsen ONE, the company’s cross-screen measurement solution, plus a recently-launched data […]

CANNES — Effectv, the advertising unit of Comcast Cable, is aiming to challenge perceptions and redefine its position in the digital media landscape. “We are not just the cable company, and we’re not your parents’ cable company,” said Pooja Midha, EVP and General Manager of Effectv (pronounced as “effective”). Previously known as Comcast Spotlight, Effectv […]

SALISBURY, Ct. — After it won the US media account for L’Oreal, Omnicom Media Group has set about making good on its pitch to the brand. Omnicom formed Beauty Co-Lab (BCL), a bespoke Omnicom Group unit for L’Oréal USA. In this video interview with Mike Shields for Beet.TV, Danielle Sporkin, president of Beauty Co-Lab, explains […]

CANNES — “Demanding a greener digital advertising industry is not only necessary, it’s already happening,” says Anthony Katsur, CEO of IAB Tech Lab. In less than four months, the body’s sustainability working group has attracted nearly 90 company members dedicated to reducing carbon footprints and building a sustainable digital ad ecosystem. In this video interview […]

CANNES — Connected TV never boasted the living-room equivalent of a device cookie – and that has kept it largely under the radar of many regulatory and buyer concerns. Increasingly, however, ad buyers are demanding more transparency about their CTV ads, according to Emily Kistner. In this video interview with Beet.TV, Kistner, Director, New Business […]

CANNES — TV advertising is no longer a playground only for the big brands. MNTN, a leading digital media company, says it is seeing smaller brands harness AI tools to enter a market once only available to the giants. “We work with brands that never advertised on TV before. Our goal is to lower the […]

CANNES — When you are an ad-tech firm in an industry waking up to the carbon impact of digital communications, how can you reach net zero? “We were able to achieve and reduce and meet our goal within five years. But it was a journey and it’s not a straightforward journey,” says Andy Hammond, Senior […]

CANNES — Last year at Cannes, OpenAP announced the OpenAP Data Hub in partnership with Snowflake, to provide publishers and advertisers with cross-platform data in privacy-compliant environments. The business is now gearing up for the launch of what it says is the industry’s first streaming data service, set to debut in early 2024. “OpenAP’s role […]

SALISBURY, CT — In the sometimes-convoluted landscape of digital advertising, where different currencies and identifiers proliferate, TransUnion wants to position itself as cog, translating and transacting on all identifiers. “We essentially become the Rosetta Stone that sits in the middle of the ecosystem that can resolve data and move data effectively and efficiently with scale,” […]

SALISBURY, CT — We have had interactive media as long as we have had Nintendo Entertainment Systems, or choose-your-own-adventure books. But three things are different in 2023: The scale of usage. The extent to which younger people live engage in purely interactive environments. The extent to which interactive media are now also advertising media. In […]

CANNES — In the fast-paced world of digital media, commerce media is emerging as a golden opportunity for publishers. That is according to Joseph Meehan. In this video interview with Tameka Kee for Beet.TV, Meehan, GM, Commerce Supply at Criteo, says this new field offers a $50 billion incremental opportunity for publishers. A New Frontier for […]

CANNES — It may only be a point change, but the latest version of the IAB’s real-time ad bidding protocol aims to make streaming TV efficient and help save the planet. OpenRTB 2.6 enhances the efficiency of streaming TV advertising but also contributes to sustainability. In this video interview with Beet.TV, Lori Goode, Chief Marketing […]

SALISBURY, CT — The digital advertising industry is witnessing a data explosion, with more device IDs and user IDs than the global population. However, this burgeoning abundance of data isn’t all sunshine and rainbows, argues David Buonasera, CTO of Magnite. In this video interview with Mike Shields for Beet.TV, Buonasera suggests the data devil is […]

CANNES — Many people think they know what the future of Connected TV(CTV) will be. Dave Helmreich, Chief Commercial Officer, believes it will be not only digital but also more engaging and measurement-centric. In this video interview with Tameka Kee for Beet.TV, he shares his insights on the growth of CTV, the power of personalized […]