Robert Andrews

As Kirk McDonald, North America CEO of WPP’s media buying group GroupM, exits the role after three years, his interim replacement has been urging advertisers not to overlook brand-building. McDonald’s exit was confirmed by several news outlets this week. Mindshare’s global CEO Adam Gerhart will fill the role in the interim while GroupM searches for […]

In a world where outcomes-driven measurement has dominated the media landscape, the definition of outcomes has evolved significantly. “It used to be outcomes was e-commerce because you could easily track what people were buying online,” Geno says in this interview with Beet.TV at Advertising Week New York. “Then outcomes became store traffic because you could […]

The media industry is riding a wave of innovation, and Comscore believes the best approach to combine it all. Although traditional measurement providers are coming under scrutiny in the multi-screen, cross-device era, Senior VP of TV & Cross-Platform Analytics, Joe Ruthruff, says layering the best data sources the way ahead. Beet.TV spoke to him at […]

At this point in the evolution of digital advertising, there is an increasing focus on supply path optimization (SPO), as companies aim to maximize their ad efficiency. But, beneath the acronym, how does SPO actually work, and how does it translate to connected TV advertising? Lara Koenig, Global Head of Product, MiQ, says there are […]

Retail or ecommerce media – in which ecommerce operators carve out ad inventory in their store to sell to brands – is growing fast. But how are brands embracing the trend? In this video interview with Beet.TV, Scott Decker, North America Media Strategic Planning Lead, HP, paints a picture of the challenges and opportunities. The […]

Once upon a time, “addressable TV” signified linear TV platforms that had engineered a way to enable targetability. The emergence of fully internet-enabled connected TV systems has meant a massive upgrade over that vision of addressability. Yet “addressable” is still an expanding area, Anastasia Dukes-Asuen, Sr. Director, Advanced TV Data & Insights, Ampersand, tells Beet.TV […]

Retail media, for a long time, has been perceived as emerging from non-traditional media budgets. This perspective is now changing, with funds coming out of more traditional media budgets. That is according to Amy Lanzi,who, as CEO, Digitas North America, is taking a keen interest in the trend. The Changing Landscape of Retail Media Budgets […]

In the last couple of years, the TV ad industry has been noting, kicking the tyres of and, ultimately, adopting non-traditional measurement and trading systems. By and large, they purport to do a better job of quantifying and facilitating transactions for ads across multiple screens. iSpot.tv is a major vendor in the space, with a […]

In an era where the digital advertising industry is fraught with concerns over measurement, Ashwin Navin, CEO & Co-founder of Samba TV, is seeking to address the unmeasured. Now Samba is partnering with a purchase data company to plug the gap. In this video interview with Beet.TV at Advertising Week New York, Navin explains how […]

What lies at the intersection of Madison Avenue and Wall Street? As someone once described as “Madison Avenue’s de facto chief economist”, Brian Wieser has brought incisive analysis to the evolving advertising business. As senior research analyst for Pivotal Research Group, Wieser carved a niche with sharp commentary on major media stocks, before going in-house […]

The rapid evolution of the digital landscape, with new channels like Connected TV (CTV) and retail media, demands a multi-faceted planning, buying and measurement approach that, for many, adds up to fragmentation and labor. That is why many in the industry go on advocating for standardization. For Megan Pagliuca, Chief Activation Officer, Omnicom, the solution […]

Publishers now have another way to quantify their digital carbon footprint, after ad network Sharethrough agreed to pay for a year’s worth of carbon measurement service by 51toCarbonZero on their behalf. Sharethrough is calling it the Net Zero Publisher Program. As well as footing publishers’ 51toCarbonZero bill, Sharethrough is also able to create a Sharethrough’s […]

After a year in which a report warned YouTube ad buyers may fall foul of brand safety concerns, a member body representing video, TV and ad-tech companies says the industry needs to consolidate its different transparency standards. This summer’s Adalytics study came before a recent ANA research piece found widespread programmatic supply chain transparency concerns. […]

In the shifting sands of the advertising ecosystem, first-party data stands as a beacon of stability. However, this data is not without its challenges, as Joshua Lowcock, President of Quad Media, asserts. In this video interview with Beet.TV at the 12th Annual CIMM Summit, Lowcock says: “The whole landscape’s moved to addressability – and if […]

The advertising industry is falling short in the effective measurement and allocation of ad impressions towards multicultural audiences. That is the view of one company which just made a partnership to tackle the problem. In this video interview with Beet.TV, Jon Stimmel, Chief Growth Officer at Sabio, highlights the need for a more nuanced understanding […]

If the idea of letting a multitude of identity technologies bloom is going to yield favor rather than fragmentation, the industry will hope that those standards can rapidly integrate. That is just what LiveRamp has been doing, signing its latest deal to create interoperability for its own solutions and those of Yahoo ConnectID. In this […]

The ability to deeply interrogate video content is giving advertisers the ability to precisely target content segments, and ad agencies are warming-up to the idea. In September, dentsu announced a new solution, Contextual Intelligence (CI) for Connected Television (CTV), a cookie-less solution using video-level keyword targeting to help advertisers understand where there CTV ads would […]

Alternative media currencies aren’t just a “maybe” anymore – big media agencies are now leaning into buying media using the new numbers. Dentsu announced today more than seven big-brand parent companies have bought ads through dentsu’s Data Enabled Linear TV Activation (DELTA) platform using VideoAmp. In this video interview with Jon Watts for Beet.TV, Brad […]

On October 10 and 11, the Coalition for Innovative Media Measurement (CIMM) gathered speakers and guests at Warner Bros. Discovery’s New York HQ to discuss the future of media. Summing-up CIMM Summit, Jon Watts, Managing Director, CIMM, tells Beet.TV the event discussed three key themes: Measurement Activation Innovation A Transition in Measurement and Currency “(We […]

Envision a world where data sets seamlessly integrate, where advertisers can effortlessly understand their engaged audience. That is the future Kevin Krim of EDO – a data, measurement and analytics company – wants to see. Back in the summer, the company partnered with Nielsen to plug their data into their respective platforms. In this video […]