Robert Andrews

COLOGNE — One segment of company amongst the burgeoning video ad tech vendor space helps advertisers work out whether their ads on increasingly busy websites are actually ever viewed by distracted users. So how do these outfits report back? Laurent Nicolas, president of French viewability measurer Alenty, says he sees two emerging methods. “One levels needs […]

Online video ad company TubeMogul and  Interpublic’s IPG Mediabrands  media agency are cozying up farther. Or rather, their video data are. The pair announced TubeMogul has been integrated in to IPG’s custom data stack, in what CEO Brett Wilson says adds ” seamless access to private inventory and cross-inventory GRP optimization” … “that enables IPG […]

Skateboarding dogs may not command as many viewers as Breaking Bad – but that doesn’t mean Dailymotion is going to abandon user-generated content to pursue premium content rights. “If you look at the landscape, you have the program sites like the AOLs and Yahoos of the world and you have us and YouTube on the […]

For many in media, “programmatic” methods of advertising sales are geared to targeting and selling cheap inventory automatically, whilst conventional ad operations retain the task of selling main-line display ads. But there may be a third way. “At Heart, we’ve merged the functions – programmatic, sales and ad ops are now one,” Hearst’s revenue platforms and […]

The programmatic ad-targeting techniques that are making waves in display advertising are commonly associated with low-value ad inventory. But The New York Times, a top-tier publisher which started selling some of its ads programmatically in May, doesn’t see it that way. “We’re set up a little differently from a lot of other publishers,” the Times’ […]

Launched two years ago, Nielsen’s Online Campaign Ratings has become a popular way to measure and price the effectiveness of ad campaigns, even if its reliance on gross rating points makes digital look a little like old TV. The OCR uses Facebook as its main method of tracking ad views. But now it is set […]

AMSTERDAM — Scottish commercial TV broadcaster STV has spent the last few years building up its STV Player multi-platform catch-up service. Now it will soon be able to commercialize live video in the same way it is on-demand. Earlier this month, the outfit inked a deal to use YoSpace to power ads in its live […]

AMSTERDAM — These days, it seems like hardware manufacturers are pushing out a new mobile or TV device every other day. For video content companies, that is a tremendous opportunity – but reaching the plethora of gadgets can also be a headache. “One of the key complexities is fragmentation of devices on the market,” Accedo […]

Buying of online display ads through automated, “programmatic” techniques is booming, redefining that segment of the industry. So when will the same happen to video-format ads? “Programmatic video has not grown as quickly as our overall business in north America,” says Brian Gleason, the north America MD of GroupM’s data unit Xaxis admits to Beet.TV […]

Nevermind TV — is the opportunity for online video larger outside of the conventional mediascape? That’s what video  services firm Kaltura’s CEO thinks. “By 2016, every employee of large companies is going to consume 16 hours a month for work-related activities,” Ron Yekutiel tells Beet.TV in this video interview. “As the workplace becomes consumerized — people […]

AMSTERDAM — Is this the end for “end-to-end”? It often seems like every online video technology vendor is flaunting its “end-to-end” credentials. But, whilst they have boasted of offering content clients every single video function under the sun, the big video services Brightcove has gone in the opposite direction. “The single biggest strategic pivot that […]

COLOGNE — It may be a global industry, but advertisers in the US and Europe exhibit different approaches to the programmatic, automated ad targeting prospect that is now revolutionizing video ad buying, says one company in the know. “In the US, it’s all about performance,” Mark Grether, COO of Group M’s in-house data targeting agency […]

AMSTERDAM — Is corporate split personality syndromestopping online video advertising from reaching its potential commercial heights? That’s what one sector exec thinks. “Digital video is managed by the digital teams on the buy side, whereas, at broadcast linear TV, buying is managed by a completely different team,” says Tal Chalozin, CTO and co-founder of interactive […]

AMSTERDAM — Video services like Netflix thrive on learning about viewers and giving them targeted recommendations about next viewing opportunities. Now those recommendations are becoming more advanced. In this video interview with Beet.TV at the IBC show, Rovi product sales and marketing SVP Bob Shallow christens “search and recommendation 2.0 – effectively going to prediction as […]

COLOGNE — After buying specialist tag management service Satellite just this summer, Adobe has already integrated the outfit’s product line-up in to its own Marketing Cloud service suite. Satellite claims to speed up clients’ website load times by consolidating external analytics and other server calls in to a single call. “We focus on helping customers […]

COLOGNE — In Germany, top-tier publishers still exert more collective power over online rivals – but that doesn’t make them immune from their own empowered customers. In this video interview, video ad management company Videoplaza CEO Sorosh Tavakoli tells Beet.TV ad blocking is a big problem in the country: “We’re seeing up to 50% of […]

COLOGNE — Microsoft wants to make its entire product line-up a billboard opportunity. The company wants brands to ride its many platforms and products to reach users, whether that’s via Windows 8, smartphones, gaming or Skype. “It doesn’t matter if you’re in a homeworking scenario, a stay-at-home mom scenario, an auto researcher scenario,” says corporate […]

COLOGNE — Simply running ads to monetize online video is not enough, according to one figure in the space. “One of the things we’re addressing is the fragmented device space,” Adobe’s senior technology evangelist Jens Loeffler says in this video interview with Beet.TV. “This is not the desktop browser anymore. You’re dealing with a very […]

COLOGNE — The UK’s TV networks have spent the last few years building up their distinct cross-platform catch-up services against which to sell pre-roll ads. Now they are showing interest in letting some of those ads be bought by programmatic, real-time bidding algorithms. Speaking to Beet.TV, Danny Hopwood, the EMEA platform head for ad group […]

COLOGNE — “The future is already here – it’s just not evenly distributed,” wrote sci-fi novelist William Gibson. And that’s exactly the landscape for so-called programmatic and real-time automated ad bidding techniques. “The way publishers have engaged with the programmatic space in Europe has been much more careful – they’ve thought about it much more,” […]