Nevermind TV — is the opportunity for online video larger outside of the conventional mediascape? That’s what video  services firm Kaltura’s CEO thinks.

“By 2016, every employee of large companies is going to consume 16 hours a month for work-related activities,” Ron Yekutiel tells Beet.TV in this video interview.

“As the workplace becomes consumerized — people bring their own device — Kaltura is bringing “YouTube” in to the enterprise — we are consumerizng the enterprise”

“There are thousands and thousands and thousands of companies that have … way more employees  than media companies,” he says. “The vastness of that market is significantly larger than the media market.”  Kaltura also sees a upside  in education as well as media where it has a large footprint.

Kaltura Connect in NY Next Week

Kaltura is hosting its annual customer conference on September 30 and October 1.  Some 600 attendees are expected.  Beet.TV will be on hand to cover as a media sponsor.