Robert Andrews

Do technology and creativity mix? They do if you are attending this year’s Cannes Lions International Festival of Creativity. “Cannes has evolved over the last couple of years to be this nexus of creativity,” Universal McCann chief investment officer David Cohen tells Beet.TV in this video interview. “Now we’re seeing an influx of technology and […]

Through initiatives like the Media Ratings Council defining what truly constitutes a “viewable” ad, the industry has come a long way to eradicating fraudulent practices. But the spectrum of viewable ad-measuring platforms spawned by the search for accuracy means video ad sales are still in a pickle, says one video ad tech boss. “There’s a lack […]

Last year’s deal in which WPP’s Xaxis programmatic unit divested its ad-serving technology to ad tech outfit AppNexus was forged in the snowy hills of the Swiss Alps. “For five years, we had a good relationship,” AppNexus CEO Brian O’Kelley tells Beet.TV in this video interview. “Last January in Davos, I found 15 minutes with […]

Media measurement firm Nielsen and programmatic ad tech outfit eXelate had already worked together for five years before the former’s acquisition of the latter this March. Now they are working on the same journey. “We act as their data management backbone, taking a lot of their offline data and activating it in the programmatic world,” eXelate […]

Ad group Publicis’ VivaKi digital division may be moving its programmatic experts out around the group, but that doesn’t mean VivaKi is dead. “VivaKi still lives on,” says SMG programmatic SVP Mac Delaney in this video interview. “It operates the SkyScraper platform, the database for all of the group’s campaign reporting. You still have VivaKi employees dedicated to the AOD operating […]

It is not just brands that can use “programmatic” tools to buy ads on exchanges. Brands’ agencies, too, can use similar technology to buy advance ads on an order basis, says ad tech outfit Rubicon Project‘s SVP Jay Sears. “We’re seeing automation go deeper and deeper in to the operating agency,” he tells Beet.TV in this video interview.” Case […]

In his career, Tom Rogers has overseen countless TV channels, hundreds magazines and thousands of websites. Now he just wants to run one channel – your channel. Ask the TiVo CEO and president to see the future of media and he’ll tell you clearly – personalization, something which will forever break the editorial control of Big Media and the tyranny […]

In the last few years, a dizzying number of technology platforms have come to market, promising to help online publishers sell ads more efficiently. But, with so many individual products now catering to so many individual business functions, how do customers avoid a headache? By using one more platform that connects all the others together, answers Ashley J. Swartz, the digital video […]

Advertising on mobile cannot benefit from user-tracking, on-device cookie files like it can on desktop devices. So Adelphic made its own alternative to cookies, to help advertisers target not just mobile users but those same users across devices. “The fundamental challenge in the mobile landscape right now is the lack of a standard user identification method,” says Adelphic co-founder Jennifer […]

By now, you might have already heard plenty about “bots” defrauding advertisers. But what are bots and how do they actually work? “Bots are not big server farms, they’re individual computers like your own that have been infected by some malware that was wrongfully downloaded -it might be sitting dormant until the botnet operator decides to […]

Newspaper newsrooms have been saying for years that their future is in video. But video remains hard and expensive to produce for organizations whose core competency is the “inverted pyramid” of text news stories. Enter Wibbitz, an Israeli company that wants to help them out. Wibbitz ingests client publishers’ news articles, runs artificial intelligence on the text and applies […]

LAS VEGAS — No longer is it enough for broadcasters to regard online channels as the shop-window for core analog platforms – now digital is part and parcel of their core business, says one man who powers web output for hundreds of TV stations. “A lot of the broadcasters used to have websites as a […]

LAS VEGAS — Online video delivery is an evolution and, just as humans evolved from apes, so, too, is the next generation of video streaming evolving from primates – Digital Primates, to be exact. The Chicago-based consultancy was amongst the firms to have developed dash.js, a Javascript library that helps web publishers embed video players […]

LAS VEGAS — Most parts of the industry seem to think it will be a while before 4K, super-high-definition content is being streamed en masse. But network company Akamai says it can see consumer bandwidth increase positively toward that time. “We’ve started seeing growth not only in traffic on the network but growth in individual bitrates,” Akamai product management […]

Some of the new graphics software technologies coming out of Adobe sound like they will add to the palette of creative professionals in the video and imaging sector. Speaking with Beet.TV in this video interview, Adobe product management senior director Bill Roberts says the recently-announced “Project Candy” allows users to capture a color set using their smartphone camera […]

The interactive video start-up co-founded by former TechCrunch editor Erick Schonfeld is getting closer to premium broadcast customers by introducing a multi-camera capability. TouchCast is a tablet video editing application that lets producers add interactive elements like photos, text, articles and web pages inside playing videos. Revealing new features, TouchCast product manager Charley Miller tells Beet.TV it now supports […]

Broadcast online video technology supplier Saffron Digital is hoping to make life easier for content distributors, as it launches a solution to shift live linear TV. The outfit has added live capability to its MainStage platform, following a partnership with Nowtilus. Company sales and marketing SVP Malachi Bierstein says the idea is to reduce complexity in […]

It’s taken some time to convince them, but advertisers are now on-board and enthusiastic for the various ways “programmatic” ad-buying can help them better target and automate their messages. Havas Media channel investments EVP Melissa Keller says her agency has gone from “seeding” experiments with clients last year, to implementing full-on “roadmaps” this year, in an […]

Slowly but surely, television is opening up to the “programmatic” ad sales revolution that has happened in online display and video. What are some of the biggest inhibitors? One factor is lack of a common, open format for audience targeting data, says Havas Media channel investments EVP Melissa Keller. In an interview with Beet.TV, she targets […]

Australia is one of the world’s leading online advertising markets. So how will the year ahead play out in the nascent field of “programmatic” TV advertising? TV companies have to get onboard or risk being left behind, says one sector exec. “2015 will be the year many of them realize they’ve got to get on this […]