Robert Andrews

ORLANDO — The corporate media world may be stuck in pending regulatory approval of AT&T’s proposed acquisition of Time Warner. But that isn’t stopping Time Warner’s Turner from pressing ahead in to the future of advertising. Turner is fresh from winning ANA Genius Award for analytics science, as it looks to innovate on how advertisers can […]

ORLANDO — Earlier this summer, Hulu began offering interactive digital ads made for the TV screen, when viewers watch through gadgets like Roku, Apple TV, Amazon Fire Stick and games consoles. The agency involved in those ads is Havas, but the technology outfit enabling them is BrightLine. Now BrightLine says it will build on the […]

Web users don’t like too many ads, and TV viewers may feel the same way, too. That’s why, last October, Turner made a big announcement that it would reduce the ad load in some of its TV broadcasts. One year on, how is the initiative faring? Donna Speciale, Turner Ad Sales’ president, tells Beet.TV the early results are exploratory […]

By many accounts, there are now around 45mn US households which can receive so-called addressable TV ads, those targeted at the individual household level. But that’s fewer than half the total number of TV households, and getting here has been a slow slog. Yet the inertia is not stopping advertisers from embracing opportunities around TV targeting nevertheless. […]

By most accounts, this presidential election campaign has been a momentously bad moment for democracy. But news networks are benefitting as viewers plug in to watch the horror show unfold, and advertisers follow them in. CNN is finding a bump from both planned and unexpected executions, according to its owner Turner’s ad sales president Donna Speciale. “News has […]

COLOGNE — Over the last year, we have reported how Belgian quad-play operator Proximus is trying to balance its broadband and TV subscribers’ customer experience with offering better ad targeting to clients. Now the outfit is ready to find out how well that balance can work, by lighting up a new addressable TV ad offering for Proximus TV, […]

COLOGNE – How does a media company stay abreast of and adopt new technologies to best effect. For many, the answer is to create a “lab”, a division whose sole purpose is to let in-house geeks test out and apply transformational new tech. And IPG Mediabrands is no different. Its IPG Media Lab is devoted to finding […]

Of all the programmatic trading platforms out in the market, AcuityAds may have been one of those the limelight has so far evaded. But that may be set to change, after the company went public to finance its current round of growth. First founded in 2009 and also offering a data management platform, the outfit listed […]

COLOGNE — Once upon a time, multi-platform proliferation meant “desktop, tablet and smartphone”. Now, we are entering an era when virtual worlds, connected toasters and even unmanned aerial vehicles represent new challenges and opportunities for brands. Neil Carty, innovation strategy SVP of marketing consulting agency MediaLink, calls all the new platforms “data exhausts”, emitting cues that marketers can better use to […]

COLOGNE – So-called “programmatic” methods of targeting or trading advertising may be typically associated with online media platforms – but that doesn’t mean something of the techniques can’t also be applied to linear TV. Indeed, programmatic looks like playing a part in the next TV upfront season beginning next spring, when networks will tout their upcoming shows to advertisers […]

LONG ISLAND, NY — They may not have dreamed it when they first formed a school magazine to cover a Glasgow suburb in the 1980s. But now The Drum‘s founders Gordon Young and Nick Creed are riding the wave of running one of the marketing industry’s most influential trade publications. After leaving school, the pair formed an early print trade […]

Time was, it was online delivery that required investment decisions and a strategic shift. But now, for broadcasters looking for efficiency and transformation in how to deliver live TV, online networks are the way to go. Thats according to Verizon Digital Media Services, a wing of the telco that offers CDN and live transmission services […]

COLOGNE — It’s no wonder MTG’s VOD service looks so slick. After all, the Swedish media company’s Play catch-up TV offering is based in Stockholm, whose digital designers have created brands like Spotify and beyond. Now MTG’s pan-Scandinavian, free Play is changing the way it monetizes the multi-platform application. “We’re transitioning that sale model from a direct sales […]

COLOGNE — When programmatic ad trading burst on to the scene, it was as a mechanism to allow real-time, automated buying of lower-value auction ads. But times are changing. In fact, the needs of broadcasters dictate as much. They don’t want to give up their inventory to lack of control and poor returns. So technology vendors […]

Pretty much the whole of the advertising technology world these days seems to focus around targeting. The better the targeting, the better the results, many people believe. So when the world’s largest advertising spender pulls back from targeted ads on one of the world’s largest ad platforms, people take notice. That’s what Procter & Gamble did this summer, […]

Just when you wrapped your head around “programmatic”, a new variant of the data-driven advertising technology is creeping on to the scene. In so-called “header bidding“, publishers offer inventory to multiple ad exchanges before alerting their ad servers, intending to garner multiple bids on the same inventory and so make higher prices. And, no sooner […]

What is one of the biggest database software companies doing at an advertising conference? Wandering amongst the brands, agencies and ad-tech vendors at the just-wrapped Advertising Week New York event, Beet.TV found Oracle, the massive seller of data products. Its strategic agency partnerships global head Vik Kathuria explains the logic of the attendance to Beet.TV: “Oracle have a pretty […]

After “Hey, Siri”, “Alexa” and “OK Google”, comes… The Weather Company, whose partnership with IBM aims to let audiences converse with brand ads using their voice or typed questions. Acquired its digital operation was acquired by Big Blue last year, the company this summer announced it would unveil “Watson Ads”, formats that tap IBM’s Watson AI system to […]

Nielsen is stepping up its game to measure up against its measurement rivals, launching a new product that aims to give content owners, and their advertisers, a single view of audience consumption across all platforms. Digital Content Ratings is the latest chapter in the group’s Total Audience Measurement roll-out. Why is Nielsen doing this? Product leadership […]

To some, it may have gone under the radar a little, but Google operates an in-house team dedicated to working with ad agencies and brands. “Zoo is Google’s creative think tank for brands and agencies,” explains Zoo’s global chief creative officer Lars Bastholm, in this video interview with Beet.TV. “We help brands and agencies think more […]