Robert Andrews

COLOGNE — The UK may be preparing to leave Europe, but UK satellite TV platform and ISP Sky is heading farther in to combining its European business and uniting advertisers’ opportunities, across multiple screens and across the continent. The company, which is the UK’s leading pay-TV provider, has satellite addressable TV system AdSmart and cross-platform ad sequencing system AdVance under […]

WASHINGTON, DC — If you just have to be at the next Donald Trump rally, The Washington Post back have your back. The newspaper now publishes not just regular 2D video but is also shooting video in 360-degree format from certain key events, like Democratic and Republican election rallies. In this 2D video interview, WaPo strategic […]

WASHINGTON, D.C. – The best branded content comes from niche publishers that care, that scale and which can help advertisers rise above clutter with a strategy that is both data- and outcome-driven. So says Jim Bankoff, the CEO of Vox Media, home to some of the web’s rising-star, pure-play publishing brands, like The Verge, Vox and Eater. […]

Video ad tech vendor Teads has already made waves for introducing auto-playing video ads in between text paragraphs – in its words, “inventing” the so-called “outstream” format. Now it is set to offer interactive video ad units, too, by acquiring Brainient of the UK. The acquisition is announced on Monday. Terms are not. But Brainient’s […]

There’s building tech products, and then there’s creating for a purpose. Too often, brands are eager to leap in to one technology or another without really considering respective strengths and applications, says IPG’s mobile and technology agency. “Two months ago, everyone was talking about virtual reality,” notes Travis Johnson, Ansible‘s global president. “Then this phenomenon came along called Pokemon Go. […]

Box, stick or platform – what shape is your internet TV experience? There are a growing number of routes to internet TV for consumers, and that means confusion and headaches for marketers, at least for now. In this video interview with Beet.TV, IPG Mediabrands global innovation officer Chad Stoller says all kinds of moving pictures – whether on […]

It’s a theory we’ve seen before – if more content becomes pay-for and ad-free, will opportunities for advertisers dry up? Media content has traditionally been funded by either consumer income or advertiser income. If the needle moves toward the former, as it is doing through subscriptions like Netflix, Hulu and Spotify, what does that mean for the traditional […]

What does IPG’s mobile and technology agency want from the future of digital advertising? A focus on experience over statistics. That’s what Travis Johnson, Ansible‘s global president, is hoping to find when he visits DMEXCO, the big advertising technology conference in Germany, next month. I hope that we move away from pure statistics and numbers and […]

In the battle between apps and the web, the web is fighting back. Having already introduced Accelerated Mobile Pages (AMP) to speed up loading experience, Google has also launched Progressive Web Apps (PWA), a collection of technologies to make entire sites behave more like native apps. And that development may bring a big boost to […]

Little by little, an advertising world that, over the last couple of years, succumbed to the wonders of numbers and the transformative potential of data-driven targeting and buying, is course-correcting to remind itself of one crucial ingredient – people. Now it is becoming increasingly common to hear even technologists and sales execs talk about “creative”and “engagement” just as […]

Bloomberg Media has already built a strong following for one of its first big sponsored video series, Hello World. Now the business news org is looking to follow that up by unveiling a couple more projects in September. Global marketing head Amy Marks says the company is previewing “Big Problems, Big Thinkers” and “Peer-To-Peer” at the DMEXCO conference in Germany next […]

In a world where consumers are ignoring your ads, how do you win back their attention? By making content audiences actually want to consume, says one veteran digital marketing analyst. eMarketer co-founder and chairman Geoff Ramsey says the traditional approach of distributing ads – “shotgun”-style, to broad audiences, in interruptive fashion – is losing its effect. According […]

So-called “programmatic” technologies are revolutionizing the trading and targeting of online ads. But what about the content of those ads? Many ad-tech vendors, who have spent the last few years touting programmatic’s numerical capabilities, are now battling over its next wave – the chance to use programmatic in the actual construction of ads themselves. “When you think about programmatic advertising […]

There is much talk in the industry about whether so-called “programmatic” technologies, which are revolutionizing internet display and video advertising, will come to ye olde TV any time soon. Despite many hurdles in the way, one ad-tech vendor says the prospect is already “very real”. “The market today is $700m and is going to grow to […]

Analyst and insight firm eMarketer expects to ramp up European and Asian expansion whilst seeking synergies with its new owner’s media properties, following its recent acquisition by Axel Springer, says co-founder Geoff Ramsey. “(Springer) has the resources and wherewithal to help us from a content coverage standpoint and, probably more importantly, from a sales perspective,” Ramsey tells […]

TV ads targeted through addressable linear platforms made up just 0.1% of total us TV ad spend in 2014, according to eMarketer. And industry executives seem at loggerheads over the extent to which the prospect is really making in-roads. Asked what impact sellers of TV properties on addressable platforms had made during the recent US TV upfront […]

In a world where TV ad-buying is also moving online, the future of trading is evolving toward digital measurements. On that basis, one video ad-tech vendor says it is helping bring the traditional and oft-derided criteria of audience demographics in to the digital age. Videology says it recently improved its ability to help advertisers target audiences using demographic, by harnessing data […]

The possibility to target individual viewers ad households, through the medium that, previously, reached only mass audiences, is slowly emerging. So-called “addressable” TV is today deployed in roughly 45m to 50m US homes, according to various figures. But who is buying the ads, and who stands to benefit most? One vendor enabling the new TV future with […]

If, in the new age of advertising, marketers will only pay for ads that produce a verified sale, that could give banks a front-row seat. After all, it is the banks which have full sight of what their customers are actually buying. That’s the space in which Cardlytics is operating. The eight-year-old, Atlanta-based company is using its network […]

Once upon a time, using social for online publishing was all about signposting stories in the hope readers would come to read them on your own website or app. Now we live in a world in which publishers are happy distributing their content itself through social platforms – at least, before Facebook’s recent algorithm change. A […]