Robert Andrews

The new law has been in black and white for more than two years – but, still, the proof of its pudding will only be known after the final deadline for compliance comes in to effect this coming May. That is according to one ad-tech company exec thinking through the effects of the European Commission’s new […]

Europe’s looming new data protection rules, which strength consumer protections and will require data handlers and processors to gain explicit consent from users, are scaring a lot of businesses that hold data on people. But GDPR, whose final deadline comes on May 25, doesn’t have to be scary, and companies don’t have to look at […]

LAS VEGAS — In 2018, a lot of ad-tech firms will tell you they apply “artificial intelligence” to digital advertising trading. For Irwin Gotlieb, GroupM’s veteran – and visionary – chairman, the collection of practices that underpin AI have been around for decades. But that doesn’t mean they can’t be revolutionary, all the same. Fundamentally, […]

LAS VEGAS — Amid the growing consumer awareness – and, in some quarters, discontent – over digital ad tracking and targeting, one TV ad-tech firm may have just one-upped the rest in the race to provide control. This month, Tru Optik, a data management platform which facilitates ads for connected TV platforms, launched OptOut.TV, giving […]

LAS VEGAS — Brands which use the media agency Horizon to buy ads on connected TVs are about to get smarter placements, following a partnership with 4C Insights. As AdExchanger reported, on top of its Pivot advanced TV platform, Horizon is building a custom planning tool to marry behavioral, attitudinal and purchase data with viewership data. […]

LAS VEGAS — When Spotify was growing up, its founder Daniel Ek often talked at length about the gravitational force of the playlist. Where albums once dictated how consumers accessed music, and MP3s atomized the album, playlists would be the new unit of consumption. But, even as it dives more heavily in to podcasts, now […]

LAS VEGAS — All the chatter is about Amazon building an advertising business that could rival the biggest platforms in ad sales. But Amazon could be an advertising partner, too. Earlier this month, SpotX, the digital video ad tech vendor, announced a deal with the retail giant to make video ad deliver more seamless. And, in […]

If the health of the advertiser business is a bellwether for the state of the economy, then listen up to the world’s largest media investment group. In this video interview with Beet.TV, GroupM chairman Irwin Gotlieb sounds a worrying call. “The troubling aspect of it is that we see more and more clients who are […]

The deployments are different in every market around the world but, slowly but surely, addressable TV – technology which helps advertisers target individual viewers – is rolling out globally. But don’t bet on this granular-targeting super-power usurping the traditional construct of TV ad-buying – wherein the goal is to reach a mass audience, measured roughly […]

The technology which allows publishers to entertain ad bids from multiple demand sources simultaneously has made in-roads to facilitating a healthy chunk of display ad sales in the last couple of years. So what is next on the radar for header bidding? The tech begun by deploying on the client side and for display ads […]

MIAMI — These days, consumers have more choices than ever before about how to consume video and TV content. And that means a new spectrum of opportunities – and challenges – for content owners and distributors. For companies more used to selling the context of their content to advertisers, the hot new possibility – in […]

MIAMI — The medium of television is moving faster than than it has in decades, maybe even ever, as new opportunities to deliver, measure and monetize programming emerge almost weekly. In advertising, buyers are getting excited about a world in which planning moves beyond the broad demographic audience targeting of yore, to a world of […]

After programmatic ad-trading technologies have begun facilitating so much of the digital display advertising online, and have made in-roads to channels like online radio, some voices have started to wonder whether programmatic could, one day, power all media – online and off. For one publisher, that day may already have come. According to Conde Nast […]

Header bidding, the technology which now allows publishers to entertain bids for ads from multiple demand sources simultaneously to gain higher prices, has been operating for just about two short years. But in that time it has gained much favor amongst display ad sellers. Now it is ready to shake up one of the fastest-growing […]

It has only been around for about two years – but, already, header bidding, the technology which allows publishers to entertain bids from multiple ad buying sources simultaneously to achieve higher yield, is changing fast. Quickly cornering segments of the display market, now header bidding is ready to thread its way in to richer ad […]

A leading NBC ad sales executive has stressed the importance of effective measurement for programming and ads across a plethora of screens, as the company convenes a summit to bash industry heads together on the topic. Nielsen’s Total Audience Report solution, for reporting cross-platform viewing of TV and digital content using a single metric, was  delayed earlier this year […]

MIAMI — We are nearing the end of a year in which the murmurings of discontent toward the biggest tech companies grew in to a crescendo. Media companies, advertisers, politicians, police and all manner of citizens have lined up to take pot-shots at the platforms. At this point, no-one would bet against lawmakers taking significant […]

Over the last few years of digital marketing evolution, two accepted wisdoms have bubbled up. First, that TV is a top-of-funnel advertising medium – good for sparking interesting, but difficult to tack consumers all the way through to purchase. Second, that digital media are supremely measurable, but that they can make little impact on the […]

MIAMI — It is the “new oil” that is fuelling value creation in businesses across the world, and now the TV ad sales business is really getting its motor running on data. Advertisers’ own primary data, off-the-shelf datasets and more… a new world of viewer information has opened up to make TV ad targeting to […]

MIAMI — It has a large and increasingly switched-on populace, and, when it comes to television, more and more of that consumer base is going straight to over-the-top. In this video interview with Beet.TV, the CEO of a company GroupM has established to work on addressable TV advertising in the UK has an observation that may […]