Robert Andrews

It is the Big Daddy of the ecommerce world and sometimes seemed to have dominated the consumer sales channel even for big brands. But Amazon is a force that can be competed against if retailers come together and get smarter with their data. That is according to one ad-tech chief hoping to leverage data scale […]

When was the last time you enjoyed watching a 30-second TV commercial in your Facebook newsfeed? Probably never. So why do so many advertisers still jam ads built for an old medium in to the new one? That is the question Facebook and WPP’s creative agencies have been working on, in a Creative Ambassadors Program […]

Advertisers should open their mind to the possibilities of mobile marketing that have little to do with standard ad units or the world of digital advertising as we have come to know it. That is the message to ad agencies from one woman leading creative industry engagement for Facebook’s Instagram. “It’s all about being agile, […]

ORLANDO — Digital channels have historically been seen as the place to execute performance ad campaigns – highly targeting, highly effective and geared highly toward measuring near-term impacts like clicks or sales. Now brands are also increasingly hoping to use digital to place top-of-the-marketing-funnel awareness campaigns. Tracking the effect of such campaigns has traditionally been […]

We are now two years out from when Facebook launched its Live broadcasting product. To put that in context, it took years for television advertisers to break out of simply running radio commercials, years for filmmakers to realize the medium could host more than just recorded stage plays. So, for a medium that is just […]

Most histories document a 2005 start date, but, to its current CEO, 2007 was the year Criteo really got going. Eric Eichmann’s milestone means the much-talked-about advertising technology company is now celebrating its tenth year. During that time, Criteo raised $250m from an IPO that valued it at $800m and courted attention for popularising the […]

We are in a world with more options for consuming video than ever before, from Hollywood-sized productions to shoestring YouTube uploads. But, if you are an advertiser, nothing beats the power wielded by premium video, according to one man representing the interests of big TV companies. “There are platforms and all sorts of conduits that […]

It is now more than a year since the Association of National Advertisers’s media transparency report helped blow the lid off practices in which US advertising agencies were accused of keeping up to 20% of clients’ media budgets for themselves after engaging in “pervasive” kick-backs and rebates. That report kickstarted a cacophony of “transparency” talk, […]

Long lauded as the exemplar of ad retargeting, veteran ad-tech outfit Criteo is still investing in building out its product suite farther. This time, it is focused on personalising video ads and matching ad data with brands’ own customer data. Criteo already announced its Criteo Commerce Marketing Ecosystem back in the summer, a network of […]

ORLANDO — Bank Of America is switching more advertising investment back to traditional channels and away from “walled-garden” digital environments, as it grows concerned about the inability to measure and capitalise on the big digital opportunities. In this video interview with Beet.TV, BoA SVP for customer engagement and investment officer Lou Paskalis explains the change the […]

ORLANDO — The collection of fears lumped under the “transparency” banner – ad fraud, viewability, and so on – have plagued advertising for the last couple of years. But now a concerted effort has helped overcome one of the key challenges – according to a cross-industry program established to tackle the problems. “We have turned […]

When TV metadata company Rovi acquired set-top box software outfit TiVo for $1.1bn last year, it may have seemed like the smaller, younger whipper-snapper buying up the experienced, legacy players. But now the pair have been rolling together their data and products in to a suite greater than the sum of their parts – and […]

Some people use data to better target advertising at consumers, others use it to better embrace viewers of content, and still others use data to do both at the same time. In the latter case, Viacom is exploiting the new opportunities to use consumer intelligence not just to help out its advertisers but also to […]

COLOGNE — If data is still “the new oil“, get ready for a tussle between prospectors eager to control the land through which it flows. Speaking with Beet.TV for this video interview, one ad-tech exec sees a looming conflict between two industry actors who more typically do business with each other. “Data ownership is going […]

COLOGNE — In the last year, publishers’ criticism of the ad-tech vendors that help their digital ad businesses has grown louder, alongside criticism from buyers over lack of transparency. In the case of The Guardian, the publisher is currently even suing Rubicon Project in court, claiming the company kept “substantial sums” in “secret commissions” and […]

COLOGNE — It is the leading unlimited-digital music subscription service, but Spotify is no longer an audio-only provider. In fact, Spotify introduced video advertising back in 2014. But, as it gears up to go public, the company is turning up the volume on an ad offering, video, that can likely command higher premiums than audio. […]

COLOGNE — It is a latter-day addition for the ad-tech firm which helps create marketplaces and leverage data, but The Trade Desk is now full-swing focused on profiting from the over-the-top TV advertising opportunity. Speaking with Beet.TV in this video interview, The Trade Desk inventory partnerships SVP Tim Sims explained the company’s thinking. “One of the […]

COLOGNE — Over the last couple of years, both advertising buyers and sellers alike have cried foul over alleged nefarious practices, high margins and unseen misdeeds on the part of intermediaries. A host of initiatives has risen to combat the lack of transparency, some of them from vendors and agencies themselves accused of hiding ad […]

COLOGNE — Mondelēz International has previously described it as one of the fastest-growing revenue generators for brands – so why are clients scrapping internally over the ecommerce opportunity? In this video interview with Beet.TV, WPP CEO Sir Martin Sorrell says that ecommerce, with which brands now have the ability to sell directly to customers and not […]

COLOGNE — Over-the-top (OTT) Internet delivery looks like becoming the Trojan Horse for an expansion of Sky’s pay-TV business in what is emerging as a post-satellite future beyond its traditional UK. This summer, Sky, the UK’s leading pay-TV company and combined telco and channel provider, announced it will launch in Spain. But, unlike its core offering […]