Robert Andrews

Founded four years ago, VideoAmp aims to help advertisers and media owners plan, package, execute and measure the success of de-duplicated and precisely targeted campaigns that reach linear TV, VOD, OTT and digital consumers. Now it is taking a step up by acquiring one company and partnering with another. The outfit has acquired IronGrid Data […]

Amid all the hubbub about “omni-channel” marketing, if there’s one agency that should be best placed to execute on the opportunity, it is surely the one with “omni” in its very company name. As if that was not enough, however, Omnicom Group has just launched a new software suite for delivering a single-customer-view across all […]

CANNES — Many in the ad industry are pointing the finger inward, blaming the sector for alienating audiences through the over- and extreme use of targeting technology. That kind of consensus is forming, with executives promising to rebalance the audience relationship through better messaging. Still, even as the industry looks to correct itself, it is […]

CANNES — Together, they have partnered to raise the bar for addressable TV advertising, the new practice through which ad buyers can target viewers down to the household level. So, what do Sky and Finecast think is the future for addressable? Sky is the UK’s leading pay-TV provider, whose AdSmart was one of the world’s […]

It is now over a year since some US TV networks came together to strive for commonality in how they tap the opportunity of advanced TV ad targeting. Now, it seems, they want to kick it up in to the next gear. Last year, Fox, Turner and Viacom teamed to co-found OpenAP, a new consortium to […]

The digital platforms are commanding a greater and greater share of ad spend, and may even now be contributing to a forecast decline in US TV ad spend. How can the TV industry fight back? By simplifying and going large, says Operative CEO Lorne Brown, in this video interview with Beet.TV, Together with FreeWheel, Brown’s […]

CANNES — Over-the-top TV adoption may be exploding – but that explosion is louder in some corners of the world than others. In this video interview with Beet.TV, the chief revenue officer of ad-tech firm SpotX explains that his company has seen a swing for its revenue mix toward OTT – but that is not […]

It’s no coincidence that TV companies are facing a challenge to retain ad spend migrating to digital ecosystems run by the big native behemoths. Several initiatives and companies are now trying to tackle that problem. But what will it really take for TV to become a “platform”? In this panel discussion moderating by MediaLink’s Matt […]

A blockchain is a public, distributed, anonymised ledger of transactions that is supremely trackable and traceable. It is the technology that underpins digital currencies like Bitcoin – but, in theory, those “transactions” don’t have to be monetary. Over the last year, businesses of all kinds have explored the potential it offers to record every action and modification […]

CANNES — A lot of industry insiders are talking these days about how the traditional ad agency is dying. That may or may not be true, depending on your persuasion. But a 2018 intervention by new blockchain technology could at least improve the quality of agencies’ lives in the foreseeable future. That was the hope […]

CANNES — Several years after the term was first coined, “omni-channel marketing” – the process through which brands reach customers in a unified fashion despite that being through multiple devices or places – is still far from ubiquitous In this video interview with Beet.TV, Essence president Jason Harrison says the roll-out of the omni-channel approach is […]

CANNES — The construct of “The Four Ps of Marketing” has been in circulation for some decades now. But old needs a reboot. In this video interview with Beet.TV, Wavemaker global chief client officer Aaron Smith redefines the “Ps” for a new era. “The old ways of building relevance no longer work,” he says. “To really […]

CANNES — Brands and agencies have more data thane ver before – so why is it getting more difficult to prove the real outcomes of marketing? In this video interview with Beet.TV, Wavemaker global head of strategy Stuart Sullivan-Martin says proving value is getting harder, not easier, as two imperatives of marketers come together in […]

The technology used to process cryptocurrency doesn’t need to be particularly fast. At peak, there were barely 500,000 global Bitcoin transactions per day. When you think about using the same technology for digital ad management, however, it becomes clear that the infrastructure would need to cope with tens of millions of transactions per second. Many people […]

CANNES — Media measuring has come a long way since the days of audiences filling in a weekly diary of their TV consumption, or strapping a funny box to their media device. Now measuring media consumption is just as likely to be about taking actual raw data from publishers and networks. But that doesn’t mean […]

CANNES — Asia is big, but the scale of its digital transformation right now is bigger. In fact, businesses there are pushing to make their operations digital at such a clip that the process risks breaking down. That is according to one digital ad agency boss who says there is a need for marketers to […]

CANNES — Whoever ultimately ends up owning UK TV and telco operator Sky, following the current acquisition scrap, won’t just be getting the country’s leading pay-TV company – it will also be gaining one of the world’s earliest addressable TV pioneers. Sky launched AdSmart back in 2014, using its own customer data to analyze viewers on […]

CANNES — The gleaming, shimmering advertising future is one in which brands and buyers know which devices their target consumers are using and can plan to buy just the right amount of inventory across each to make a campaign tick. But, despite years of talk about “omni-channel” marketing, the truth is – for many – […]

CANNES — The addressable TV company GroupM established to tackle the challenge of cross-screen audience targeting and standardized measurement is still planning to expand beyond is initial UK launch market later in 2018. Last year, the agency launched Finecast, spanning multiple TV channels, pay-TV platforms, set-top boxes, video-on-demand services, over-the-top providers and game consoles. Finecast offers advertisers […]

CANNES — Worries from ad buyers and sellers over how portions of their money get siphoned off by ad-tech platforms have prompted an “inertia” in which players have become reticent to try new tools. But a panel of industry executives convened by Beet.TV debated how blockchain technology could usher in a new era of transparency […]