Robert Andrews

COLOGNE — Whether it was The Guardian urging publishers to take back control of their ad-tech stack or eBay concerned about putting all its eggs in one basket, it is clear that publishers have become increasingly concerned about the benefits they get from using third-party ad-tech platforms. And Danish publisher JP/Politikens Hus is no different. The […]

COLOGNE — Brands’ demand to buy TV ads on connected TV sets with new targeting capabilities is growing and bringing new kinds of advertisers in to the market – but the powers that be must come together to capitalize on the opportunity. That is the call from one of the leading advertising demand-side platforms, when […]

COLOGNE — When Sizmek acquired Rocket Fuel in 2017, it was a deal that reset expectations for the ad-tech outlook, closed a chapter on Rocket Fuel and gave Sizmek access to power artificial intelligence power. On the first anniversary of that acquisition, Sizmek says the company can now offer a tightly integrated, native AI capability for his […]

COLOGNE — It makes programmatic buying solutions, real-time bidding tech and header bidding solutions that facilitate more than 12 trillion advertiser bids per quarter – so PubMatic should know a thing or two about mobile ad spend. In its Quarterly Mobile Index (QMI), the tech vendor unveils regular barometers on industry movements, as seen through […]

COLOGNE — For a service that is all about price auctions, you could be forgiven for thinking eBay had programmatic advertising licked. But, in this video interview with Beet.TV, eBay director of ad-tech and innovation, EMEA, Geoff Smith explains how, at its scale, selecting elements of its ad-tech stack can be a headache. “The problem with […]

COLOGNE — It has been a slow burn for years, but now it seems to be catching fire. With 15% of of marketers now using addressable or advanced TV targeting, and another 20% to 30% more planning to do so, according to the ANA and Forrester, the opportunity finally looks like it has become real. […]

COLOGNE — Over the last couple of years, we have all become familiar with the possibility that media agencies could be “disintermediated” as ad buyers pull certain key functions in-house in a quest for transparency and control. But could the same happen on the sell side, and why? VideoAmp chief strategy officer Jay Prasad thinks […]

COLOGNE — VICE Media has rarely been afraid to pull its punches, always keen to make waves with news from the margins. But how can a company that wants to be ad-funded keep ad-buying brands happy amid all the controversy and harshness of real life? In this video interview with Beet.TV, VICE Media international and […]

COLOGNE — When Europe’s new GDPR consumer data law came in to effect on May 24, introducing new limits on how companies could process and target using consumers’ data, it caused a big drop-off in the amount of advertising being bought programmatically. Sharp eyes noticed that programmatic ad demand volume dropped by up to 40%, […]

COLOGNE — It has survived the Corn Laws and economic criticism of its own. Now The Economist says it is emerging from two of its latest challenges in fitter shape. In this video interview with Beet.TV, the newspaper’s global digital revenue SVP Michael Mullaney says his title has found fear about the GDPR law and advertiser resistance […]

COLOGNE — The era when news publishers were happy to just adopt big ad-tech firms’ stacks is over. Now they want to control their tech and, with it, their own destiny. So says the man who runs programmatic ad-tech at one of the world’s biggest news publishers. “The key, the underlying thing across all this […]

When you are operating across multiple devices and channels to reach consumers that have fragmented in the last few years, you soon run up against a big problem. Those devices each throw off different data streams. Add that to the unique data sets also created when you buy ads through multiple places. It’s enough to […]

It is the number-nine news organization in the United States, with 52 million monthly uniques and 11 million social followers. But, like any local news company, the challenge for Advance Local is piecing together its network of local strengths in to something that has both scale and on-the-ground relevance. To date, Advance Local has made […]

If you were thinking it has been some time since the advertising world saw another technology acronym introduced, get ready to welcome the “CDP”. After DSPs, DMPs and SSPs, chat about “Customer Data Platforms” has been getting louder in 2018. But what is a CDP and what is their future? In this video interview with […]

SAN FRANCISCO — It owns dozens of local TV stations in 44 US markets, and several TV production companies besides – so how is Raycom Media adapting to the rapidly-changing world of TV ad sales? Beside a $3.6 billion merger with Gray earlier this summer, the company has tapped WideOrbit, a San Francisco-based company with a […]

SAN FRANCISCO — It may not quite be mom-and-pop, but it sure is father-and-son. Lilly Broadcasting is the US local broadcasting company previously run by George Lilly and son Brian, now by Brian and brother Kevin. With operations in Puerto Rico, Virgin Islands, Hawaii and Michigan, Lilly is keeping things small. But finance chief Wade […]

SAN FRANCISCO — What happens when you combine two media analytics problems with aspirations on driving growth for their clients? A perfect “marriage”, says one of the parties involved. Revenue Analytics is the Atlanta company aiming to drive revenue. WideOrbit is a San Francisco-based company with a software platform that handles  scheduling, billing, content management and invoicing for […]

The roll-out of addressable TV ad targeting systems continues apace – but total audience addressability still seems some way off. So Sorenson Media is getting creative in its approach to the problem. Sorenson’s solution is an addressable platform for linear TV which uses smart TVs to swap out ads otherwise broadcast in conventional transmissions. The […]

When Roku’s CEO told The Vergecast podcast last week the company wasn’t a hardware company but an advertising one, it seemed to surprise watchers. But he wasn’t kidding. Roku, which has been making streaming media players for TV for a decade now, generated $225 million in platform revenue last year, which includes advertising. According to this Motley Fool analysis, whilst […]

When demand-side ad platform The TradeDesk branched out its business offering last year, it was described as “betting its future on the future of TV“. Fast-forward a year, and The Trade Desk is also helping Sling sell its OTT digital TV inventory through its DSP. In this video interview with Beet.TV, The TradeDesk TV strategy and partnerships […]