Robert Andrews

LAS VEGAS — Over the two decades that magazines have been embracing the web, the strategy for many has flip-flopped between two models – showcasing existing magazine titles and a portal roll-up of content from across those titles. Time Inc thinks it has done pretty well at converting its magazines to digital. Now it wants to tap their […]

LAS VEGAS — Auto maker Renault has a plan to move away from traditional, inefficient mass advertising to consumer-targeted ads within two years, including on TV. Speaking at the Consumer Electronics Show, Renault marketing communications VP Bastien Schupp told Beet.TV: “Moving from mass marketing to marketing to individuals is one of the key challenges for us in the next two to […]

LAS VEGAS — Facebook is working with publishers to develop a new style of social video ad format that will look and scale like TV. That’s according to the head of one of the publishers involved in the process, Business Insider CEO Henry Blodget. “Facebook is now designing new units for social video,” Blodget told Beet.TV […]

LAS VEGAS — The idea that advertisers can use TV to deliver personalised messaging, tailored for individual consumers, is no longer just an idea – it is here and now, according to one ad agency boss. “We are in the age of addressability, it’s here,” OMD EMEA chief digital officer Blake Cuthbert tells Beet.TV in this video interview. […]

LAS VEGAS — The future of mobile marketing is not a distant dream – it’s here and now. Whether it is vendors like PlaceIQ or Ubimo, marketers now have ways they can use consumers’ real location data in ad buys. But Foursquare’s founder wants you to know that the pioneering location-sharing app has been offering this capability for […]

LAS VEGAS — Facebook is testing advertising inside its Facebook Live live broadcasting system, and is planning to grow the number of ads served this year. Facebook global technology and telecom strategy director Jane Schachtel revealed the plans to Beet.TV in this video interview recorded at the Consumer Electronics Show. “We’re testing, in Facebook Live, short ad breaks,” […]

LAS VEGAS —  It is the world’s largest advertising agency holding group. That means WPP operates dozens of owned units, agencies, acquisitions and investments, across the advertising value chain. At time of writing, for example, WPP’s website lists some 400 subsidiaries under its umbrella. CEO Sir Martin Sorrell thinks the situation could stand some tidying up […]

MIAMI — It’s one of the biggest brands on the block. But, when Bank Of America needed to market a new kind of investment service, it turned to a new kind of advertising. Merrill Edge is BoA’s investment platform for customers that like to control their own investments. And Andrew Deming, BoA’s media leader, says the company […]

LAS VEGAS — It’s nearly a year since Tim Jones, then regional CEO of Zenith Optimedia, stepped up to lead Publicis Media’s Americas division after the ad agency group’s latest reorg. But that was the past. What is on Jones’ mind when it comes to the future of media? To find out, Beet.TV caught up with […]

MIAMI — In the future, advertisers could reach individual households with customized, targeted TV ads. In fact, that future is already happening. It’s called “addressable TV”, and recent estimates of the number of addressable US TV households count about 45m properties. So what’s next in the addressable journey? Beet.TV convened a panel of leading exponents to offer […]

MIAMI — Recent estimates of the number of addressable US TV households count about 45m properties. The ability to target individual households with different ads at different times is now real. “Over the last three years, (I’ve done) … 250 campaigns, addressable to the household,” recalls Tracey Scheppach, the former long-time SMG advanced TV exec who recently […]

MIAMI — Now around 50 million US homes could be at the end of so-called “addressable” TV, giving advertisers a wider canvas on which to paint household-targeted TV ads. What’s next? Eric Schmitt has identified three big changes occurring amid the revolution. The VP of TV at marketing data company Acxiom, in this panel interview with Beet.TV, offers up the […]

MIAMI — Addressable TV, the idea that brands can target TV viewers at the individual household level using IP connections and data, is growing up, now that it can reportedly target around 50 million US households. But a nationwide footprint is still some way off, many industry execs believe. Tim Hanlon, founder and CEO of […]

What is the value of premium video in the modern marketing mix? Big and growing, according to a three-strong panel assembled by Beet.TV to chew over the latest issues. In this interview, our panelists discuss lingering fraud issues, vendor challenges and the multi-dimensional value of video… Cross-platform brand safety  Brand safety on web may have been […]

If programmatic advertising technology means automation, what place does programmatic have the in the increasingly digital TV business? Unlike the typical picture of programmatic which most people have, TV ads are sold upfront, ahead of time, rather than in real-time. What could TV possible want with programmatic. A panel convened by Beet.TV discusses the options… […]

Do consumers want to speak to their ads? IBM and The Weather Company think so. After the latter’s digital division was acquired by Big Blue, the pair this year launched “Watson Ads”, using the artificial intelligence system’s natural language-handling capabilities to power a conversational new ad format. So what’s the big idea? For Weather Company CMO Jordan […]

Last year, estimates pegged Hulu revenue at $1.5bn. Even without sight of the split, it’s fair to say that advertising is becoming big business for the VOD joint venture. Now it’s considering its options for the next generation of advertising – virtual reality. Hulu began putting content in to VR in March, and is now looking […]

When Jeff Bezos acquired The Washington Post in 2013, we knew the paper was about to become a lot more techy. Indeed, Beet.TV has already chronicled how the Postbuilt its own in-house ad server (Prizm),software to write better headlines (Bandito) and a semantic software analysis tool (Clavis). That may sound like a departure for a […]

LONDON — When your ad is spreading across TV, pre-roll video, in-stream ads, mobile, tablet and umpteen other platforms, how do you begin to measure its success? That is one of the key challenges occupying the minds of brands and their agencies these days.  And it’s certainly one troubling GroupM unit Mindshare. “One of the […]

LONDON — The US is not the only TV market where census-level data has begun to be used to target television advertising campaigns. The technology is also being deployed in other markets, too, according to one of the industry’s top media measurers. “I think census-level data is very much a reality now,” says Margo Swadley, […]