In the monthly rankings of the biggest U.S. video advertising sites, AOL has for the first time passed perennial winner Google (YouTube) as a result of AOL’s acquisition of video ad tech company Adap.tv, comsCore announced today with the September results. comsCore consolidated AOL and Adap.tv numbers for the first time.
AOL registers 3.7 billion ads vs. Google’s 3.2 billion. In total ads viewed, AOL bests Google by nearly 5X.
In comsScore’s rankings of video “content” sites, Google/YouTube completely dominates the rankings.
Last month at the AOL Programmatic Upfronts, we caught up with Toby Gabriner, president of Adapt.tv about the growth of programmatic and integration with AOL.