NAPA, CA –  As brands engage in buying video in an automated, programmatic marketplace, it  is essential brands and publishers are properly aligned, explains Cheryl Stump, Director of Video at VivaKi’s Audience on Demand unit, in this interview with Beet.TV

“Content is king,” and getting the match-up right  is an essential part of the agency’s role, says Stump who joined VivaKi from a publishing posts at at DBG and Ziff Davis.

We interviewed Stump at the TubeMogul executive retreat last week in Napa.  You can find all of our coverage of the event right here.