Brightcove, a leading provide of video platform and cloud services, has made a significant move intp the digital video ad sector with a $49 million acquisition of Unicorn Media, the company announced today.

Unicorn manages ad insertion into live and VOD digital video.

Here is the take on the acquisition by Brightcove CEO David Mendels, who rights this blog post.

We interviewed Mendels in September in Amsterdam at the IBC Show for this overview on the industry — and have republished that video today.

 

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