Andy Plesser

VIEQUES, PR –  As mobile devices have become the first and most frequently used personal digital device, media decisioning needs to move to a “mobile first” strategy, explains Adam Shlachter, Head of Media Activation for Digitas in North America, in this interview with Beet.TV He also speaks about the opportunities content marketing for brands and […]

VIEQUES, PR – Mobile advertising is showing great promise with interactive, cross-platform projects in projects such as P&G’s “Proud Sponsor of Moms”  around the Sochi Olympics, explain Erin Kienast, SVP,  Director of Mobility at Starcom Worldwide, in this interview with Beet.TV. She says without interactivity, which allow users to participate in content creation via video […]

VIEQUES, PR  – Dailymotion, the big global video destination site, is expanding its programmatic operations in 2014 with the utilization of deep, first party data, explains Roland Hamilton, Managing Director in the U.S. of the Paris-based company, in this interview with Beet.TV We interviewed him at the Beet.TV Executive Retreat where he was a speaker. […]

VIEQUES, PR – A big focus of Google’s programmatic operations in 2014 will be on agencies and brands via the “buy-side” of its programmatic operations, explains Jay VanDerzee, Head of Sales, Media Platforms, Google, in this interview with Beet.TV.  As part of its efforts on the buy-side,  the company is building alliances with outside data […]

The third annual Beet.TV Executive Retreat is January 24-25 at the W Retreat & Spa on the Caribbean island of Vieques.   Over the course of  next two days of  panels and presentations, this group of industry leaders will explore the emerging medium of digital video.  Topics will  include  ad effectiveness and measurement;  the emerging platforms and […]

AOL’s powerful syndication platform that drives over a billion monthly views, primarily of news and lifestyle video from publishers including the BBC, the Wall Street Journal and ESPN, is working closely with brands and their agencies to drive views for branded content, explains Frank Besteir0, VP of Development and Partnerships with AOL On,  in this […]

Filmmaker Tiffany Shlain,  who is known as the creator of the Webby Awards, is finding large audience for her Web series called  “The Future Starts Here,” with some 20 million views over the three months since it launched. We spoke with her at CES earlier this month about her show and its surprising success.  

Started as a celebration of advertising creativity, the annual Cannes Lions has expanded with big  digital media component  In the upcoming June  festival,  there will be big presence of technology companies from Silicon Valley, says Philip Thomas, the London-based CEO of the event, in this interview with Beet.TV  He says other new sectors include traditional […]

While the Weather Company routinely sells out its video inventory to advertisers, big weather events, like the recent deep freeze in the United States, create demand and opportunities which can be effectively monetized using a programmatic solutions, says Curt Hecht, Global Chief Revenue Officer of the Weather Company in this interview with Beet.TV The Weather […]

The use of programmatic to sell display inventory for the BBC.com has been dramatically rising, accounting for about a third of sales in the U.S., says Tom Bowman, Vice President of Strategy & Operations for Global Advertising Sales for the BBC Worldwide, in this interview with Beet.TV We spoke with the London-based executive  at Adap.tv Worldwide […]

Automation is allowing advertisers to find the consumers that are important to them while publishers are offering up targeted consumers in an emerging scenario which AOL CEO Tim Armstrong frames as “singularity.” We spoke with him yesterday at the Adap.tv Worldwide Publisher Conference about the growth of automated buying, the global expansion of Adap.tv and […]

U.K. publisher The Guardian has an agreement with video ad tech provider  Adap.tv for a platform to sell video inventory to select advertisers in an automated, private exchange, explains Tim Gentry, Revenue Director of the Guardian in this interview with Beet.TV He explains the value of such a platform for the publisher which produces a […]

LAS VEGAS – Discovery Network is ramping up its web original slate with several shows about domestic, not wild, cats, says Jim Louderback, General Manager of Discovery Digital Networks, in this interview with Beet.TV We spoke about the new slate as well as his strategies for audience building on the Web. We caught up with […]

Digital ad tech firm Turn has raised $80 million in new funding, according to a report in Adweek.  In June at the Cannes Lions, we interviews CEO Bill Demas who give an overview of the company.  We are republishing that interview today.  

NBC News is making an investment and programming partnership with start-up video news producer Now This News, the New York Times reports. The New York based start-up produces short video updates of news from its Manhattan studio.  It produces videos for “mobile first” and with wide distribution via social media. The Times says that NBC […]

LAS VEGAS – Original video production will continue to ramp up and will soon be seen on the home page of AOL, says Susan Lyne, CEO of the AOL Brand Group, in this interview with Beet.TV Also in in the interview, she talks about the success and relevance of the AOL tech brands, Engadget and […]

LAS VEGAS – The emergence or wearable digital devices, connected cars and new devices will provide Foursquare new platforms beyond the mobile,   expanding its offering to its users and advertisers, says Steven Rosenblatt, Chief Revenue Officer, in this video interview. We spoke with him during CES at the Mindshare Client Huddle event.  

LAS VEGAS –  The global emergence of entrepreneurship and the start-up sensibility is powering the  global expansion of TechCrunch, explains Ned Desmond, COO of TechCrunch and head of AOL’s tech publishing group, in this interview with Beet.TV at last week at CES. Desmond says that AOL is relaunching CrunchBase, the online resource for companies and […]

LAS VEGAS –  From wearables to connected cars to the  new 4H TV’s, here’s the takewawy on the 10 most notable trends emerging from  CES, according and industry analyst and Beet.TV contributor Ashley J . Swartz.  

LAS VEGAS – In advance of his keynote speech to the Consumer Electronics Show here, Cisco CEO John Chambers tells Beet.TV in this video interview that 2014 will be the “inflection point” of the Internet  – the emergence of what he calls the “Internet of everything.” In this interview, he talks about the importance of […]