VIEQUES, PR – A big focus of Google’s programmatic operations in 2014 will be on agencies and brands via the “buy-side” of its programmatic operations, explains Jay VanDerzee, Head of Sales, Media Platforms, Google, in this interview with Beet.TV.  As part of its efforts on the buy-side,  the company is building alliances with outside data providers, he says.

We spoke with VanDerzee at the Beet.TV executive retreat where he was a speaker.

 

Beet Retreat 2014, presented by VideologyTagged ,