The use of programmatic to sell display inventory for the BBC.com has been dramatically rising, accounting for about a third of sales in the U.S., says Tom Bowman, Vice President of Strategy & Operations for Global Advertising Sales for the BBC Worldwide, in this interview with Beet.TV
We spoke with the London-based executive at Adap.tv Worldwide Publishers conference in Manhattan yesterday where he was a speaker. Bowman talks about the efficiency of programmatic for managing video advertising sales, however, for now the BBC is selling video direct.
He also speaks about the growth of mobile. In Asia last month, for the first time, a majority of views of BBC sites pages were viewed on mobile, he says in this interview.