U.K. publisher The Guardian has an agreement with video ad tech provider Adap.tv for a platform to sell video inventory to select advertisers in an automated, private exchange, explains Tim Gentry, Revenue Director of the Guardian in this interview with Beet.TV
He explains the value of such a platform for the publisher which produces a relatively small amount of video content. He also discusses video syndication and discovery.
We spoke with him yesterday at the Adap.tv Worldwide Publishers Conference where he was a presenter.
The partnership between the Guardian and Adap.tv was announced earlier this week.
Adap.tv was purchased by AOL last year.
Disclaimer: Beet.TV coverage of the conference was produced as part of sponsorship agreement with AOL.