Andy Plesser

Video viewing by a new generation, who see their phones and tablets as their “TV,” is driving a transformation of video consumption.   Advertising will be more integrated into mobile video as measurement tools become more sophisticated next year, says Bruce Falck, a former senior Google executive who recently joined video ad tech provider BrightRoll […]

Inventory sold in the Microsoft ad exchange includes display and mobile apps and will eventually involve video, says Adam Roodman, Director, U.S. Targeting and Programmatic at Microsoft Advertising, in this interview with Beet.TV He says that while much of Microsoft’s inventory is sold directly, on a reserved basis to advertisers, the rest goes into the […]

The adtech industry continues consolidate  into giant tech silos, with several owned by big publishers including AOL, Facebook, Google and Yahoo.  But TubeMogul CEO Brett Wilson sees a conflict between the role of these media owners and their emerging  businesses as media buying platforms. TubeMogul is not in the media business and will not, says […]

Comcast, the nation’s largest cable operator, is ready to deliver addressable ads on a household level and will rollout the service fully this year.  The ads will be the two-minutes that the cable programmers provide MSO’s within each hour. These are generally local ads.  Comcast is not delivering the network-level ads on an addressable basis. […]

Branded video has emerged as the hottest marketing approach for advertisers. At the  Cannes Festival, the “branded entertainment” track was the fastest growing with submissions. Media agencies, creative shops and new boutiques are lining up to produce digital-specific video content. But in the midst of this expansion, there are questions and challenges: how and where […]

Innovid, the video adtech company known for the widespread use of its interactive in-stream ad unit, is finding explosive growth around its video ad platform which now serves more that 20  percent of the video impressions  in the U.S., says CEO and co-founder Zvika Netter in this interview with Beet.TV Netter explains the product offering, […]

A Nielsen study of mobile video advertising effectiveness, commissioned by video adtech provider Brightroll, finds that cross-screen TV ad buying which includes video substantially drives the impact of a TV buy.   The study was presented this week at the Brightroll Video Summit in Manhattan.  For overview on the report, the and other developments around […]

In its most recent quarterly earnings, Adobe Systems Incorporated reported $290 million in revenue for its Marketing Cloud, “with strong bookings growth.” Based on the report. digital marketing services represent about 25% of Adobe’s revenue. This week, we spoke with Brad Rencher, SVP of Digital Marketing, about fast-growing unit and recent deals including a partnership […]

Programmatic video planning and buying, which is becoming widely used around digital video, is moving to television buying with companies like Simulmedia who use targeted data to buy spots on the network,  the program  or on the day spot level, says Matthew Kramer, Director of TV and Video Products at Accuen, the programmatic unit of […]

As one several announcements this week around the relaunch of its Atlas advertising platform, Facebook has tapped video adtech company Innovid for ad serving. Earlier this week, we spoke with Innovid co-founder and CTO Tal Chalozin about the partnership with Facebook. Here is the Innovid press release.

Media agency Havas has expanded its integration with AOL’s programmatic ad delivery platform to include TV ad buying, the companies announced earlier this week at the AOL Programmatic New Front event. For an overview on the growth of programmatic and ad buying, and the expansion of the alliance with AOL around television, we spoke with […]

Omnicom has signed an agreement with Facebook as the first agency holding company to work with Facebook’s Atlas for its ad serving platform, the company announced earlier this week in New York. At the IAB MIXX conference, we spoke with Jonathan Nelson, CEO of Omnicom Digital about the alliance and the opportunity to deliver ads […]

AOL Inc. has been working closely with major media agencies including IPG Mediabrands and Havas Media around its programmatic offering. This week, it announced an alliance with the Publicis Groupe.   According to a company statement,  “The move will provide VivaKi, and effectively all agencies inside Publicis Groupe, greater access to premium reserved – including […]

With its recent investment and technology exchange with AppNexus, WPP will  have the technology platform to compete against companies like Google’s DoubleClick and Facebook’s Atlas, says Sir Martin Sorrell, WPP chief executive, in this interview with Beet.TV  He says that Google and Facebook are “media owners” much as Disney or Viacom, and as such should […]

With its recent acquisition of  LiveRail, an enterprise software company that manages programmatic video ad sales for publishers, Facebook is embracing a big opportunity to service publishers — and, with a particular emphasis on delivering mobile ads, explains Brian Boland, VP for Ads Product Marketing and Ad Tech, in this interview with Beet.TV We spoke […]

COLOGNE – The use of adblocking software by consumers, which disables banner ads also disables in-stream video ads, is on a rapid increase.   Some 27 percent of U.S. Internet users use some sort of adblocking solution when browsing, according to a study done by Dublin-based PageFair in collaboration with Adobe.  It is titled “AdBlocking […]

WPP, the world’s largest adverting holding company is upping its investment in ad tech company AppNexus with a $25 million investment and will use the AppNexus technology to sell ads, the companies announced today. In an interview with the Wall Street Journal, WPP CEO Martin Sorrell says, “The only alternative to AppNexus is to align with […]

COLOGNE – Programmatic video advertising around video on demand, which encompasses some 50 percent of the UK market today, will grow in Europe to some 75% in the months ahead, says Graham Moysey, Head of AOL International, in this interview with Beet.TV He shares observations on the various market conditions from an early-to-adopt U.K. to […]

COLOGNE –  The pace of M&A in the adtech sector will heat up in the months ahead with the entrance of big, new strategic investors, says Terence Kawaja, CEO and Founder of the New York-based boutique LUMA Partners. We interviewed him last week at the DMEXCO show where he delivered a speech on the state […]

COLOGNE –  BuzzFeed, has pioneered “native advertising” as it has long eschewed conventional display banners.  While “native” is widely cited as an emerging monetization strategy for publishers, it’s not easy to do, there is a “high bar” to reach success, says Jonah Peretti, CEO and founder of BuzzFeed, in this interview with Beet.TV We spoke […]